It is a technique which utilizes various sources and channels to meet the customer demand in time. First step is to anticipate and forestall the demand the customer.
After that the required resource that will be utilized for fulfilling the need are acquired. These resources range from human resource to technology, material, IT resources etc.
After that all effort are made to meet the customer demand timely by the active participation of all the resources.
It utilizes the various operations like transport, logistics, physical distribution, inventory management etc.