Personal Selling

Posted in Marketing and Strategy Terms, Total Reads: 12092

Definition: Personal Selling

Personal Selling is a selling process where an individual salesperson sells a product, service or solution to a client after meeting personally.

Here the salesperson uses his skills and techniques to sell a product and thus both attain value in this transaction.

Kotler describes 6 roles for the sales force for personal selling

  • Prospecting
  • Communicating
  • Selling
  • Servicing
  • Information gathering
  • Allocating

Example: -

The selling which occurs face to face or door to door or it can be over the phone is called personal selling.

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