Personal Selling

Posted in Marketing and Strategy Terms, Total Reads: 13078
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Definition: Personal Selling

Personal Selling is a selling process where an individual salesperson sells a product, service or solution to a client after meeting personally.

Here the salesperson uses his skills and techniques to sell a product and thus both attain value in this transaction.

Kotler describes 6 roles for the sales force for personal selling

  • Prospecting
  • Communicating
  • Selling
  • Servicing
  • Information gathering
  • Allocating

Example: -

The selling which occurs face to face or door to door or it can be over the phone is called personal selling.

Browse the definition and meaning of more terms similar to Personal Selling. The Management Dictionary covers over 7000 business concepts from 6 categories.

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