Political Environment

Posted in Marketing and Strategy Terms, Total Reads: 6100

Definition: Political Environment

It is the state, government and its institutions and legislations and the public and private stakeholders who operate and interact with or influence the system. The political atmosphere should be good and very stable for a firm to operate successfully.

Changes in government often results in changes in policy.

Example: -

  • The policies made by the government have a significant impact on any company’s international market
  • Also the tax rates decided by the government impact the firms in different ways


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