Marketing Logistics

Posted in Marketing and Strategy Terms, Total Reads: 8332

Definition: Marketing Logistics

Marketing logistics involve the transportation of goods in a planned manner which offers control over the distribution mechanism.

It involves mainly

1 Planning

2 Actual Delivery

3 Marketing Information Flow

This is mainly a combination of marketing and operations. Every business requires both the functions to operate with a profit. 

Marketing creates a demand and logisitics fills that demand through effective flow of goods/services. Together they are referred to as Marketing Logistics.

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