Market Share

Posted in Marketing and Strategy Terms, Total Reads: 933

Definition: Market Share

Market Share is the percentage of the entire market accounted for by a company/brand/offering. The share of the market can be defined in terms of dollar share or unit share.

For example, if a company X selling toothbrush has sales of Rs. 200,000 and if the entire market for toothbrush is Rs. 500,000, then the market share of X is 40%.

For example, if a company Y selling two wheelers has sold 500 two wheelers and the total number of two wheelers sold is 4000 then the market share of Y is 12.5%.

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