Third Party Endorsement

Posted in Marketing and Strategy Terms, Total Reads: 3390
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Definition: Third Party Endorsement

Third party endorsement is defined as solicited or unsolicited recommendation from an entity or individual who is neither manufacturer nor seller of the product/service. This recommendation maybe from loyal customer or from a business associate who are well known to the customers


Third Party Endorsement is a powerful tool as it persuades or convinces consumer to buy a certain product/service and consumer goes ahead with it as he/ she trusts the endorser


Types of Third Party Endorsements


Expert Endorsements

In this type of endorsements, an expert is selected as an endorser. When an expert gives positive feedback/opinion of any product/service, customers believe it because of vast experience and knowledge which an expert possess. This leads to the more sales of the product/service.


Media Endorsements

In this type of endorsements, newspapers or televisions are used as endorser. When product/service details are published in editorial section of any newspaper or shown in advertisements in any TV channels, a credibility is added. This credibility makes customers, purchase products/services, thus increasing sales.


Celebrities Endorsements

In this type of endorsements, celebrities endorse a particular product/service. Celebrities who are public figures can influence customers because of their fan following. Customers believe in celebrities and will buy whatever products/services they endorse.

 

Examples

(Expert Endorsement) :Mike Goulian, famous American aviator, endorses brand Castrol.

(Media Endorsement) :Newspaper “The Hindu” is endorser of management college, IIPM.

(Celebrity Endorsement): Shahrukh Khan is endorser of brand Pepsi in India.


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