Posted in Marketing and Strategy Terms, Total Reads: 1059
Definition: International Sales and Marketing
International sales and marketing is defined as trade between customer and a seller across international boundaries and marketing typically involves a company to start a joint venture, partnership with a local firm, foreign direct investment etc in a few selected countries abroad.
Eg: Maruti and Suzuki started a joint venture India under the brand name: Maruti-Suzuki and developed a line of automobile business. This basically ensures that the liability of newness doesn’t take a toll on its growth and there is better chance of survival in a new environment.