Dead on Arrival

Posted in Operations and Supply Chain Terms, Total Reads: 781

Definition: Dead on Arrival

Dead on Arrival is a term which indicates that an item or merchandise received by a buyer was found defective or broken on arrival. It is also used for an idea or a concept which was not up to the mark, i.e. basically a nonstarter.

It is also called as “Defective on Arrival”.

It leads to a decline in reputation of the seller among the buyer community and may hamper his/her business in the long run.

Most of the firms have a policy framework for any reports regarding DOA of its products. The most common ones being replacement (wherein the damaged or the broken part is replaced with a brand new part by the seller free of cost) and service (where the product is repaired by the seller’s team, but it no longer remains eligible for DOA replacement).


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