Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.




Marketing - The Desi Way ! 30 October 2010

There was a time when if you went to buy a CD/DVD of a FIFA game series for PC, it would cost you about Rs.2000. So the only option left for majority of game lovers was to either buy a pirated game from a roadside vendor for about 10% of the actual price or download it illegally from the internet free of cost. The Result : Piracy and Copyright violations, loss of business to the game publishers.

 

The New Age Marketing Warfare ! 05 October 2010

When Al Ries and Jack Trout wrote Marketing Warfare, the famous marketing book, little did they think about the level this war would reach? The new age marketing warfare is not just among different competitors fighting for the same market segment but is much more than that.

 


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