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Definition: Service Marketing Mix (7 Ps)
Service Marketing Mix is a theory similar to conventional marketing mix (4 Ps) but it has 3 extra aspects or Ps which cover service specific points. As we already know, the traditional marketing mix comprises of 4Ps of marketing.
But when we talk about Service Mix, there are some points that make it different from selling products. Therefore the 7 P's of marketing added,3 more P’s to the traditional marketing mix of Product, Price, Promotion and Place. They are:
People - the staff or workers or helpers who enable the service process
Process - systems used to aid the delivery
Physical evidence -Clues or proofs of actual delivery of service like receipts, coupon etc
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