Posted in Marketing and Strategy Terms, Total Reads: 8001
Definition: Optional-product Pricing
Optional-product Pricing is a method through which the company earns more through cross-selling products along with a basic core product. The basic core product does not have many features (and is priced low) which can be enhanced through additional products which are sold at premium by the same company.
It is widely used in mobile and printer industry where the cost of the basic product is comparatively less but the cost of accessories such as the cartridges, Bluetooth devices, adaptors etc is very costly.