SWOT Analysis

Posted in Marketing and Strategy Terms, Total Reads: 2808

Definition: SWOT Analysis

SWOT stands for Strengths, Weaknesses, Opportunities and Threats.

SWOT analysis is a tool used to identify and evaluate the Strengths, Weaknesses, Opportunities and Threats of the company.

Some of the objectives before doing SWOT analysis include:

  1. Strengths: The Unique Selling Points of the company that gives the company an edge over others in the industry.
  2. Weaknesses: The drawbacks of the company or the characteristics where the competitors are better.
  3. Opportunities: The area or field where the company has a chance to expand its business.
  4. Threats: The threat of the loss of revenue of the business because of compaction, new entrance in the market etc.



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