VRIN Barney

Posted in Marketing and Strategy Terms, Total Reads: 9849

Definition: VRIN Barney

VRIN Barney which stands for “Valuable, Rare, Imperfectly Imitable and Non-substitutable covers identification of all the potential key resources. It helps to analyze whether these resources can fulfill VRIN criteria.

Its characteristics are as follow:

Valuable: It involves value creating strategies which can help one outperform its competitors or reduce its weakness by improving its effectiveness and increase in efficiencies.

Rare: It includes all resources which are rare and not be available to the competitor.

Imperfectly Imitable: It means that value of that particular resource would be governed by only one firm and others can’t duplicate the resource for its use. 

Non-substitutable: It means that the resources can’t be substituted by any other available resources.


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