Product Concept

Posted in Marketing and Strategy Terms, Total Reads: 19187

Definition: Product Concept

Before marketing any product marketers study the product concept to give the best product to the customer. It says that consumers will prefer a product which is high on quality, performance and features against a normal product.

Innovation helps to get new product concepts

Total Product concept:

Example: - Apple is one company which works highly on product concept to get the best products to their consumers.

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