Production Concept

Posted in Marketing and Strategy Terms, Total Reads: 9414

Definition: Production Concept

It says that consumers prefer products which are widely and easily available and which are cheap.

Key features of this concept are: -

  • High production
  • Mass distribution
  • Low costs

This concept generally works in a developing country like India. Companies assume that the consumers need the product hence they will buy it and will not look into its features.

Example: -

  • The Ford T- model

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