Impulse Buying

Posted in Marketing and Strategy Terms, Total Reads: 791

Definition: Impulse Buying

An impulse purchase or impulse buying is a spur-of-the-moment purchase, where the decision to buy is made just before the purchase decision itself and is not pre-planned

Emotions often play a decisive role in impulse purchase and is encouraged by a well-designed promotional messages. Impulse purchases are not just confined to small ticket items like chocolates but also includes costly items like clothing and fashion accessories

You may have often seen the billing counter in supermarkets have a number of showcases adjacent to it containing chocolates, soft toys and stationary items. This is often to encourage impulse purchase as the consumer might want to buy one last item before exiting the supermarket.


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