Posted in Marketing and Strategy Terms, Total Reads: 1970
Definition: Reminder Advertising
Reminder advertising is used by primarily by established brands or in a follow-up to a more extensive ad campaign in order to remind the consumer about the product or service, or to introduce new life or new theme into existing campaigns.
They serve to enhance the top-of-the-mid awareness of the brand and to reinforce the key messages of the brand value and/or recent offers or products. They are often brief and mention the name of the product and testimonials of past customers etc. and are repeated to keep the public interested in, and aware of, a well-established product that is most likely at the end of the product life cycle.
The above examples show how brands remind its customers to use their products.