Gender Segmentation

Posted in Marketing and Strategy Terms, Total Reads: 8292

Definition: Gender Segmentation

Let us first understand what Customer segmentation is. It is the practice of dividing a customer base into groups of similar individuals in some specific ways which can be relevant to marketing. Some of those criteria are age, gender, interests, spending habits, and so on.

Gender segmentation is the process of dividing of potential markets based on gender (male or female).

Gender Segmentation

Using various segmentation schemes, companies are able to target groups effectively, and allocate marketing resources to best effect.


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