Geographic Segmentation

Posted in Marketing and Strategy Terms, Total Reads: 1031

Definition: Geographic Segmentation

Any marketing strategy is aimed at understanding the diversity of customers and identifying the needs of separate segments of a market. This can be done through many ways and one of the ways is geographic segmentation.

It is a strategy in which the intended audience for a given product is divided according to geographic units. These units are chosen as per appropriateness and convenience. Some of the widely used units are:

  • Regions
  • Countries
  • City / Town size
  • Population density
  • Climate

This has become a very important strategy keeping in mind how multinationals are trying to launch their products across the globe.



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