Posted in Marketing and Strategy Terms, Total Reads: 920
Definition: Geographic Segmentation
Any marketing strategy is aimed at understanding the diversity of customers and identifying the needs of separate segments of a market. This can be done through many ways and one of the ways is geographic segmentation.
It is a strategy in which the intended audience for a given product is divided according to geographic units. These units are chosen as per appropriateness and convenience. Some of the widely used units are:
City / Town size
This has become a very important strategy keeping in mind how multinationals are trying to launch their products across the globe.