Shopping Product

Posted in Marketing and Strategy Terms, Total Reads: 8090
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Definition: Shopping Product

A shopping product is defined as a product on which a customer spends a considerable amount of time before buying it.

The time is spent mostly on comparing prices of competitive products, specifications, quality, effectiveness and efficiency.

For example: If a customer wants to buy a SUV with a budget of 20 lakhs, the customer will compare various SUVs in that segment which includes, Toyota Fortuner, Ford Endeavour, Chevrolet Captiva etc. The prices, engine technicalities, specifications etc. will help the customer to choose the right vehicle.

 

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