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Top 10 FMCG Companies in Australia 2016

Published by MBA Skool Team in Top Brands category Last Updated: August 19, 2018Read time:

Australia, one of the leading economies of the world, has a very diverse culture and geographical spread. A mature FMCG industry efficiently caters to households of the economy. With 30% and 17 % share respectively, the grocery sector and Food & beverages contribute the most to the retail turnover. Increasing levels of competition between brands and private-labels has intensified the shelf wars. Here is a list of top 10 FMCG companies in Australia 2016. The top Australian FMCG companies include Wesfarmers, Woolworths, Treasury Wine Estates, Coca-Cola Amatil, Blackmores and GrainCorp along with companies like Metcash Limited, The A2 Milk Company, Asaleo Care and Bellamy’s Australia.

10. Bellamy’s Australia Limited

Bellamy’s Australia is a major food and beverage company of the country.

Image: company website

It is also the parent company of Bellamy’s Organic, Australia’s biggest organic infant Formula producer and based out of Tasmania, Bellamy is a family operated company. In July, 2014 the company went public and raised $36 million in what was described as “one of the best-performing initial public offers of the year” by Australian Financial review.

The organization's main goal is to give an unadulterated begin to life for infants and youthful kids all over and it is energetic about advancing adhering to a good diet rehearses in the youngsters. The products are made out of only finest ingredients and NASAA, the nation's leading organic body, certifies all their products.

The organization's items are produced for three particular age bunches, focusing on babies (0–6 months), newborn children (6–12 months) and little children (1–3 years). In 2014 it extended to incorporate natural milk drinks for youngsters in the 3+ years age group. It acts as a supplementary nourishment for kids, made to fulfill the dietary needs of little children and kids who may require extra vitality and nourishment.

They supply their item range to general store chains and free stores crosswise over Australia by utilizing deals administrators in Melbourne and Sydney and extending their business system into other capital urban communities and provincial territories around the nation. They likewise use an easy to use on-line store to reach out to moms in remote areas, effortlessly and proficiently.

Bellamy's additionally sends out its affirmed natural nourishment to clients in China, Hong Kong, Singapore, Malaysia, Vietnam, and New Zealand. As an aftereffect of interest for Bellamy's Organic infant nourishments in Asia, it has opened workplaces in Singapore, Shanghai and Hong Kong for better administration and catering the clients in the Asian locale. The company is a proud contributor to the wellbeing of generations by helping people on a path of mindful eating.

Market Cap (in Bn $)= 1.052

9. Asaleo Care Limited

Asaleo Care is a personal care and hygiene Company which is one of the leading FMCG companies in Australia.

Image: company website

It manufactures, markets and distributes everyday consumer products over the Female Care, Baby Care and Professional Hygiene item classifications. A portion of the Company's brands have been in the business sector for more than 60 years and its items are utilized day by day as a part of family units and organizations crosswise over Australia, New Zealand, Fiji and various nations in the Pacific. The company derives motivation from its mission 'to make it simpler for cleanliness, wellbeing and prosperity to be a piece of ordinary life". Their arrangement of business sector driving brands incorporates Sorbent, Handee, Purex, Libra, Treasures, Deeko, Viti and Orchid, and additionally an elite permit concurrence with SCA for the worldwide brands TENA and Tork. The company’s brands hold number 1 or 2 market positions in both Australia and New Zealand which is because of working closely with consumers and delivering superior value through its product solutions.

The name 'Asaleo Care' is derived from the flower azalea, which in a few societies implies womanhood, and when given symbolizes 'deal with yourself for me'. What separates the company from its peers is an extremely solid ethos of taking care which is at the very foundation of the company’s philosophy.

It deal with other be it shoppers inside or outer clients, groups and shareholders. Thereafter, it creates arrangements and products to address the issues faced by the customers and improve the quality of their day to day lives. In its approach to 'taking care' it embraces three values of Pride, Integrity and Courage.

Market Cap (in Bn $)= 1.201

8. A2 Milk Company Limited

The organization has marketed IPRs of A2 milk and related items & is one of the leading names in Australia.

Image: Wikimedia

The A2 Milk Company is additionally a noteworthy Australian and New Zealand producer of A2 milk, newborn child formulas, and other dairy sustenance items, supplying to neighborhood and universal markets. In 2000, the a2 Milk Company was established in New Zealand by Dr Corran McLachlan after astonishing revelation. While learning at Cambridge University, Corran discovered that proteins in milk influence individuals in an unexpected way. He found that common dairy animals produce milk with various beta-casein proteins, called A1 and A2 (among others). What was stunning? Individuals who had problems when drinking common dairy animals' milk could consume a2 Milk without the same drawbacks since it contains just the A2 protein and no A1.

He also found that, initially, all dairy animals delivered just the A2 protein and no A1 (the A1 protein developed later through current cultivating rehearses in European groups and afterward spread all through the world). Corran knew there were still a few cows that created milk with just the A2 protein. The mystery was finding a safe and non-intrusive approach to recognize the right bovines and guarantee he could convey normal and immaculate A2 Milk, totally free from the A1 protein, to individuals all around. From that point, The A2 Milk Company was created to capture the niche market.

Today, the company’s central goal is to pioneer the logical comprehension behind A2 Milk so that it can bring more individuals the delight and wholesome goodness that originates from genuine and normal milk. The A2 Milk Company has exchanging exercises in Australia, New Zealand, UK, the US and China. In December 2012, A2 Corporation reported it would raise $20 million on the New Zealand Stock Exchange and utilize the assets to develop its Chinese and UK business. In 2015, A2 Milk effectively launched milk powder and A2 Ice Cream worldwide. For the 2014–2015 Financial year, the A2 Milk Company reported its Australian and New Zealand section income developed by 40% and that on A2 Platinum infant formula expanded by 650%.

Market Cap (in Bn $)= 1.226

7. Metcash Limited

Started in 1920 as a little, privately-owned company, Metcash, has developed into a leading brand in Australia.

Image: company website

It is driving wholesale distribution and marketing organization with expertise in grocery, fresh produce, beverages, equipments and other FMCG products in Australia. The group has utilized the strength of numbers and their purchasing power to negotiate the best prices for their clients ie the autonomous retailers. They started as a food and liquor brand and have diversified their businesses to incorporate hardware equipment. They have continuously utilized their experience, drive and excitement to guarantee that the independent retailers have a splendid and flourishing future as Successful Independents.

Metcash's clients are, transcendently, independently owned grocery and liquor stores but also compose of hardware stores, which work under their brand portfolio of IGA, Miter 10, and Cellarbrations. Metcash is a specialist when it comes to forwarding the interest of grocers and liquor stores through its center ability of purchasing, marketing, brand building, logistics and warehousing.

Metcash has 3 inside divisions, regularly alluded to as business columns, each working in the wholesaling industry section under the head of Metcash Food and grocery, Australian Liquor Marketers and Mitre 10. Metcash Food and grocery is composed of Supermarket and Convenience divisions which cater to approximately 2,400 independent stores across Australia. Australian Liquor Marketers operates with 15 distribution centers covering each state across Australia and NewZealand. While, Mitre 10 has gone on to become the second largest player in the Australian hardware industry.

Metcash has developed by joining Australia's grocers and expanding its reach of organizations to wind up an ASX Top 100 Company. With its headquarter in Sydney, the organization operates through various touchpoints, varying from serving supermarket clients and businesses through hardware equipment.

Market Cap (in Bn $)= 1.733

6. GrainCorp Limited

GrainCorp Limited’s core area of business is handling logistics, marketing and storage of grains and related products.

Image: company website

In 1917, the organization was established as Government Grain Elevator in New South Wales. It was shaped to transport grain from nearby accumulation points situated on railroads all through the grain-producing districts of New South Wales, and it was later renamed to Grain Handling Authority. The company was privatized in 1992 with a greater part of shares being given to grain producers. It got listed on ASX in 1998. GrainCorp's operations have in this manner reached out to Australian states by combination of other grain handling operations. The organization works through a broad system of rail-connected storage houses spread across south-east Australia, and also seven export terminals located strategically in Brisbane, Gladstone, Mackay, Newcastle, Port Kembla, Geelong and Portland, Victoria.

In November 2009 Graincorp ventured into North America by buying the United Malt Holdings group of companies.In July 2011, Graincorp further bought malt maker, GermanMalt GmbH and Co, for $77 million, thereby further expanding its venture into Europe. In 2016, the organization's CEO is Mark Palmquist and its executive, Don Taylor who have a collective mission to deliver assured supply at competitive prices all around the globe.

Graincorp’s ownership of key assets helps them form a ‘paddlock to plate’ supply chain which helps them provide quality assurance and confidence to supply at competitive prices. The company has fully integrated operations starting from regional communities to an expansive network of storage sites alongwith road, rail and port connectivity to ensure a quick turnaround and ensure quality product supply all across the world.

Market Cap (in Bn $)= 2.057

5. Blackmores Limited

The top natural health company of Australia, Blackmores, specializes in vitamin, minerals and nutritional supplements to become synonymous with natural healthcare in the country.

Image: company website

Maurice Blackmore, a pioneer naturopath, established Blackmore over 80 years back. Its naturopathic legacy affects the way it approach wellbeing conditions by drawing on the conventional utilization of herbs as medications and consolidating this with the most recent information of nutrition. The company has a keep focus on research and development, minimizing their environmental impact and supporting the local community to be perceived as an employer of choice.

It has a variety of more than 250 vitamins, minerals and supplements which are created in-house by specialists utilizing high quality ingredients from around the globe. They offer customers a wide range of services, including free Naturopathic Advisory Service (utilized by more than 50,000 individuals a year) and an award-winning website, which acts as an important tool for spreading awareness and wellbeing.

The company has shown deep commitment towards ecological and social issues. Ex. It has partnered with the World Wildlife Fund Sustainable Fish Oils Partnership, and supporting group associations and activities. The Blackmores Sydney Running Festival raises a great many dollars for various philanthropic societies.

Blackmores Limited is an ASX 100 listed organization with more than 1,000 employees in Australia, New Zealand and Asia. The Group comprises of BioCeuticals, a supplier of healthcare nutrition and restorative supplements and Immaculate Animal Wellbeing (PAW), extending its experience and energy to wellbeing of animals. In 2012, it has launched the Blackmores Institute, which is a focal point of excellence for healthcare research. It has extended operations to countries like China, Singapore, Malaysia, Korea and Japan with a commitment to expand the benefits of healthcare throughout the globe.

Market Cap (in Bn $)= 2.384

4. Coca-Cola Amatil

Coca-Cola Amatil (CCA) is one of the biggest bottlers of beverages & refreshments in the Asia-Pacific locale and one of the world's five noteworthy Coca-Cola bottlers.

Image: flickr-photos/cokestories/

CCA works in six nations, and is product portfolio includes carbonated soda drinks, spring water, energy and caffeinated drinks, fruit juices, coffee, iced tea and ready-to-eat snacks. The organization was incorporated in 1904 as the tobacco organization British Tobacco (Australia) and delved into soft drinks only in 1964 by buying Coca-Cola Bottlers (Perth). Thereafter, it was listed on the Australian Stock Exchange in 1972. Slowly soft drinks and snacks turned into the essential focus of the organization, and it was renamed Allied Manufacturing and Trade Industries Limited in 1973. In 1977 it was renamed as Amatil Limited and in 1982 it started growing packaging operations abroad in Europe by acquiring a Coca-Cola bottling plant in Australia in 1982. In 1989 a major part of the company’s stake was bought by The Coca-Cola Company. Today, the ownership stake of Coca cola has been reduced to 29%.

The Group’s Managing Director is Alison Watkins and its board chairman is David Gonski who lead the company with a vision “create millions of moments of happiness and possibilities”. It is emphasized to create an emotional connect with people involved at every touch point of operations and to look out for possibilities for the future to build toward sustainable growth. The organization’s values hold its people together by providing a guiding hand towards an ethical approach for a better tomorrow. In October 2014, the group has outlined its plans to generate sustainable shareholder returns by strengthening its category leadership and improving productivity by effective leveraging of its scale and distribution capabilities.

Market Cap (in Bn $)= 6.513

3. Treasury Wine Estates Limited

Treasury Wine Estates is an Australian-based worldwide winemaking and distribution company.

Image: company website

It is headquartered in Southbank, Victoria, and until a demerger in May 2011 was the wine division of universal brewing organization Foster's Group. TWE was established in Penfolds, Adelaide, in the mid-1840s, and in 1995 Foster acquired the group in order to become one of the biggest wine makers of the world. However, the division was constantly both a poor performing business and frequently loss making on the very beneficial blending business. After Foster's CEO’s resignation in 2008 and complete turnaround of the company in 2011, the organization had recorded exponential gains in the estimation of the wines division.

The company owns more than 9,000 hectares of vineyards in Australia and New Zealand from where it sources quality grapes which are used to produce the finest wine by employing the industries best talents. The facilities are located in South Australia, New South Wales, Victoria, Marlborough (New Zealand) and the North & Central coast of California (US). The company caters to all segments of consumers by brands like Penfolds, Lindeman and 19 Crimes catering to luxury, middle segment and young customer segments respectively by means of a magnificent route-to-market model and capitalizing on the regional opportunities.

Currently, the company employs more than 3500 people and sells more than 30 million cases of wine in its category of 70 brands. It has businesses in more than 70 countries spread across four regions i.e. Australia and New Zealand, Americas, Asia and Europe. It is also highly committed towards serving the local communities and is actively involved in CSR programs supporting causes like Responsible consumption, sustainable sourcing and community engagement initiatives.

Market Cap (in Bn $)= 7.293

2. Woolworths Limited

Woolworths Limited is a renowned Australian organization which captures a lion’s share of the retail market all through Australia and New Zealand.

Image: Wikimedia

It is the second biggest organization in Australia by income, after Perth-based retail firm Wesfarmers and the second biggest in New Zealand. Furthermore, Woolworths Limited is the biggest beverage retailer in Australia and the biggest retailer on the planet in 2008, and is recognized across the country. The group was founded in 1924 and quickly became a chain of stores across Australia and New Zealand. By 1960 it became an Australia wide retailer and set up supermarkets in key cities. It also delved into liquor and launched its own brands. In 1981 the group acquired more brands to enter the interactive electronics category. After a series of acquisitions, the company went public in 1993. In 2013 the group has completed 20 years in the Australian Stock market and produced consistently brilliant returns for its shareholder’s year on year.

Its principle operations incorporate Woolworths and Countdown supermarkets in Australia and New Zealand, Dan Murphy and BWS, the retailing units. The group also owns Australian Leisure and Hospitality Group, responsible for hotels and pubs run by the conglomerate and Big W which operates the discount department stores. The ALH group operates around 12,650 poker machines in Australia which is estimated to raise revenue of $1.2 billion every year.

Currently, the group’s strategy is aligned towards extending unassailable leadership in food and liquor business, maintaining its track record of building new growth businesses and developing its portfolio in order to maximize the value for its shareholders.

Market Cap (in Bn $)= 26.892

1. Wesfarmers Limited

Wesfarmers Limited headquartered in Perth, Australia has interests transcendently in the retail markets of Australia and New Zealand.

Image: company website

Additionally, it deals in chemicals, manures, coal mining and industrial safety equipment. With $62.7 billion revenue in 2015 it has become the biggest organization in Australia by surpassing retail rival Woolworths Limited and the mining mammoth BHP Billiton. Wesfarmers is also the biggest employer of Australia, with employee strength of around 205,000. Initially established as a co-operative to serve the Western Australian farmers, the company transformed itself into a noteworthy retail conglomerate as it got listed in the Australian Stock Exchange in 1984.

Wesfarmers has developed into one of Australia's biggest listed companies. With base camp in Western Australia, its assorted business operations spread is diversified across grocery stores, beverages, hotel and convenience stores, office supplies, retail establishments, and an industrials division with presence in categories such as chemicals, energy and manures, industrial products and coal. Wesfarmers is one of Australia's biggest private area businesses with a shareholder base of roughly 500,000 and an objective of providing palatable returns to its shareholders. Its major emphasis is on satisfying the customer needs by providing quality products and services at competitive prices, healthy work environment to retain staff and contribute towards the prosperity of the society and environment. Wesfarmers has won the 2009 WA Environmental Award for corporate business leading by example for outstanding performance in the mining domain and more recently the National Export Award for minerals and energy sector. Coles, the company’s retail arm was awarded the Fairtrade National Retailer of the Year for 2014.

Market Cap (in Bn $)= 45.642


Ranking Methodology:

To arrive at this list market capitalization has been taken into consideration since FMCG is an established industry and market determined ranking would be appropriate to evaluate the same.

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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