Top 10 FMCG Companies in India 2017

Published in Top Brands category by MBA Skool Team, Last Updated: June 07, 2017

FMCG companies play a pivotal role in our daily lives. From tooth paste, soaps, daily use items etc FMCG companies have dominated the Indian market and are set to grow further. The FMCG industry has seen some big players but disruption by new players has also changed the Indian scenario. The top Indian FMCG companies include names like HUL, ITC, Nestle and new entrant Patanjali. Here is the list of the top 10 FMCG companies in India 2017 as per Revenue.

Quick Glance at Top FMCG Companies India 2017

1st place: HUL

2nd place: Patanjali

3rd place: ITC

4th place: Nestle

5th place: Godrej

6th place: Britannia

7th place: Dabur

8th place: Tata Global Beverages

9th place: Marico

10th place: Colgate Palmolive

FMCG India 2017 Ranking with Parameters(Revenue):

10. Colgate-Palmolive

The Colgate-Palmolive Company is an American consumer products firm founded in 1806 and headquartered in New York.

image:company website

It was incorporated in India in the year 1937 and is engaged in the personal care business including oral care. Today, it is the number one name in India in the oral care segment, and the products offered by the company in the oral care segment include toothpaste, toothbrushes, toothpowder, mouthwash and whitening products.

The company also manufacturers personal care products such as liquid hand wash, body wash, skin care, hare care and shaving products. Certain other products offered by the company include treatments for gingivitis, sensitivity, mouth ulcers and products such as fluoride therapy and specialty cleaning products.

The company focuses on the well-being of its customers and is committed towards making people smile. The marketing campaigns of the oral care segment are aimed to showcase the expertise of the company in terms of its products. The company is known for adapting quickly to changes in customer behavior and constantly innovates so as to offer best products to its customers. It does that with its technological expertise as well as investing in hiring the best talent from across the country for its technical as well as managerial roles. Colgate in association with Indian Dental Association aims at improving the oral health awareness and oral care across India on a mass scale. It does that through mechanisms such as exhibitions, lectures, demonstrations, training programs, etc.

Having been an undisputed champion in the oral care segment, it now faces a tough competition from Patanjali which has introduced herbal toothpastes and is eating away quite a bit of market share from Colgate. To counter this, Colgate has launched Cibaca Vedshakti, a herbal toothpaste aimed at the customers preferring a more natural product for oral care.

Revenue Rs (Cr): 4010

9. Marico

Founded in 1991, Marico is a leading Indian consumer goods company based out of Mumbai and operating in the beauty and wellness space.

image:company website

The company focuses on making a difference to the lives of all its stakeholders and this philosophy is the major reason for the company success over the years. It currently offers products in the categories of hair care, edible oils, skin care, male grooming, fabric care and edible foods under various brands. Some of the leading brands are Parachute, Livon, Set Wet, Nihar, Saffola, Revive, Hair & Care, Mediker, Kaya, Zatak, Black Chic, Eclipse, Hercules, Caivil, Manjal, etc. Parachute is the flagship brand of Marico. It’s other brands and extensions also occupy significant positions and a chunk of market share in a number of health and beauty areas.

The company’s values guide its everyday business and this in turn reflects in the offerings to its customers. These values include Customer Centric Mindset, Innovation, Transparency and Opennness, Opportunity seeking, Global outlook, Excellence, Bias and Boundarylessness. Its constant innovation in terms of its products along with its effective marketing campaigns has significantly enhanced the brand recognition of Marico and the company is constantly working towards competing effectively in these segments where there is a significant presence of Indian and Global giants. Marico's supportable development story lays on an engaging work culture that urges our individuals to take complete ownership and have a significant positive effect on the whole business ecosystem. The sustainability mindset of the company driving its CSR campaigns focuses on the areas of Resource Optimization, Climate change and Corporate Citizenship. It currently has projects working on energy efficiency, water recycling, renewable energy, material reuse, sustainable procurement, employability and skill development, education and well-being.

Revenue Rs (Cr): 5918

8. Tata Global Beverages

With the strong backing of Tata Group, Tata Global Beverages is one of the leading FMCG companies in India.

image:company website

Earlier known as Tata Tea Ltd, Tata Global Beverages is based out of Kolkata, and has a pan India product with its products and services. The wide product portfolio of Tata Global Beverages includes tea, coffee, dairy products, water, pepper and other plantation crops. Tata Beverages is one of the largest tea and coffee manufacturer in the world. Apart from tea manufacturing, the company has a strong presence in India with a joint venture with global beverage coffee chain brand Starbucks. The leading brands and subsidiaries of Tata Global Beverages include:

  • Good Earth Teas
  • Tata Coffee
  • Tetley tea
  • Eight O'Clock

The company has effective marketing strategies in place to promote its products across India. The company effectively utilizes TV, print media, online ads, billboards etc to advertise its products. Apart from advertising the company has also involved actively in CSR activities like Jaago Re, and other scholarship initiatives.

Revenue Rs (Cr): 6963

7. Dabur

Dabur India Limited, founded in 1884 and headquartered in Ghaziabad is world’s largest Ayurvedic medicine and natural health care company with over 250 herbal/ayurvedic products.

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The company has offerings in key consumer product categories such as Health suppliments, Oral care, Hair care, Skin care, Home care, Medicines and Digestives. The company’s portfolio includes flagship brands such as Dabur for healthcare products, Rèal for beverages and juices, Fem for skincare and fairness, Vatika for personal care and Hajmola for digestives. Products such as Dabur Amla hair oil, Dabur Chyawanprash, Odomos, Dabur Honey, Odonil, Glucose D, Hajmola, Pudin hara are some of the widely used products across all Indian households. One of the most trusted names in the country today, which is evident by the brand trust report over the years, Dabur is dedicated to the health and well being of every household. Its innovation mindset helps it evolve its products offerings based on the changes in the needs and demands of the customers. The company is known for its honesty and transparency and it always aims to live up to its reputation. The company is also committed towards developing its most important asset, its employees and always encourages and rewards excellence.

Dabur India drives its CSR policy through Sandesh, a registered organization aimed at rural development. The key areas of operations of Sandesh are promoting education, both formal and non formal, promoting hygiene and health, promoting income generation and self-reliance. The focus of the initiatives is not charity but to enable deprived communities lead a better life.

Revenue Rs (Cr): 7691

6. Britannia

Britannia Industries, an Indian food products corporation based out of Bangalore.

image:company website

Currently owned by the Wadia Group, its principal activity is the sale and manufacture of bakery products including biscuits, bread, cakes, rusk and dairy products such as cheese, milk, butter, dahi and ghee. The company has an estimated market share of 38% across the food products category. The well known brand names in biscuits are Tiger, Good Day, Treat, Pure Magic, Milk Bikis, Nice Time, Nutri Choice, Bourbon, Little Hearts, 50 50, etc.  It also has famous products across other categories such as Britannia rusk, cheese cubes, ghee, etc.

For over a century it has served the Indian customers with a range of nutritious, fresh and taste-rich products. Their products are a superior combination of food traditions and innovation, which is what makes it products so popular. The best of ingredients are used in the making of these products and more than half of its products are enhanced with micronutrients. Its constant innovation and proximity to customers helps it modify its product range in accordance with the changing demands of the customers. The company’s focus on quality and freshness has made it a winner of a number of awards and has establish the brand trust that has led it to 33rd rank in the Brand Trust report 2017.

The company’s CSR initiatives have focused on community development through health and family welfare programs, free education, nutrition, education, etc. Waste management and Energy conservation have also been the areas of focus for the company. The company’s biggest competitor in the biscuits segment is Parle and it also faces tough competition from Nestlè in its dairy products.

Revenue Rs (Cr): 8844

5. Godrej

Godrej Consumer products limited, subsidiary of the Godrej group, is an Indian consumer goods company established in 2001 and headquartered in Mumbai.

image:company website

As of 2014, it employs around 21000 employees and has manufacturing units across various regions of the country such as Madhya Pradesh, Assam, Himachal Pradesh, Pondicherry, Sikkim and Tamil Nadu. It offers products across three segments personal care, hair care and household care. The products offered by the company include soaps, hair colour, liquid detergents, room fresheners, hand wash, mosquito and pest repellent products. Some of the brands of this company are Cinthol, Godrej expert, Godrej No. 1, Hit, Good Knight, Ezee, Aer, Protekt, Godrej Fair Glow, etc. The company is a leader in hair colour, household insecticides and liquid detergents and number two player in soaps in India.

GCPL's R&D offices concentrate on growing new items, institutionalizing new diagnostic strategies and discovering less expensive and more plentiful options to key crude materials. Through this innovative work focus, GCPL constantly collaborates with customers to acquire feedback on its items and data obtained is utilized to for the betterment of their new product development strategies.

The company is committed towards giving back to the society, as a part of Good and Green, it focuses on building a greener India, creating a more employable workforce and innovating for good and green products. Its other CSR activities are focused on community development, watershed management and urban waste management. The company is constantly engaged in working towards achieving its objectives towards giving back to the society. All this along with the company’s history makes Godrej a trustworthy brand across Indian households.

Revenue Rs (Cr): 9134

4. Nestlè

Nestlè, a Swiss transnational food and drink company, established in 1866 and headquartered in Vevey, Switzerland, is the largest food company across the world.

image:company website

Its relationship with India dates back to 1912 and has been a part of the Indian growth story. The products offered by Nestlè in India range across categories such as milk and nutrition, chocolates and confectionary, beverages and prepared dishes and cooking aids. Some of the famous brands of the company are Nescafe, Nestlè Everyday, Sunrise, Maggi, Kitkat, Milkybar, Milkmaid, Nestea, Munch, Bar one, Polo and many more. It has been committed towards offering products of global standards to customers across the country. It has focused on Taste, Nutrition, Health and Wellness and well-being of the customers and its tagline ‘Good Food, Good life’ resonates with that. It aims to create value to the customers by offering a wide variety of safe, high quality food products at prices that are affordable. It constantly develops its product range so as to meet the changing needs and demands of the customers. The company with its product offerings has also given a major push to the dairy sector of the country and has helped develop the milk economy.

Creating shared value is the ideology of Nestlè and it constantly works towards giving back to the society. Its programs aimed at nutrition, rural development and water/environment conservation help communities across the country benefit from its operations. In terms of business the company faces major competition from Amul, Mondelez, ITC and other FMCG giants and it constantly evolves its product range to stay ahead.

Revenue Rs (Cr): 9159

3. ITC

Established in 1910, ITC Limited is an Indian conglomerate headquartered in Kolkata.

image:company website

The company has a diversified business portfolio ranging from Cigarettes, FMCG products, Paperboard and packaging to hotels and IT. The company’s product offering in the FMCG sector includes Branded packaged foods, Personal care products, matches and incense sticks along with lifestyle retailing. Some of the major food brands of the company are Aashirvaad, Kitchens of India, Sunfeast, Mint-o, Candyman, Gum-o, Bingo and Yippee. In the personal care segment it offers products under the brand names Fiama Di Wills, Superia, Essenza Di Wills, Vivel and Engage. Mangaldeep, Aim, Ship and I Kno are some of its brands in the safety matches and incense sticks segment.

The Company's institutional qualities - profound comprehension of the Indian buyer, solid trademarks, profound and wide distribution network, agri-sourcing capabilities, packaging skills and culinary expertise - keep on being adequately utilized to quickly develop its FMCG business. The company is committed to offering innovation, quality and differentiation to its customers, which is backed by world-class R&D, superior customer insights and efficient supply chain. Given the tough competition in the FMCG segment, the company has faced a decline in its ranking in the brand trust report in the last few years. In terms of CSR, ITC’s e-Chaupal initiative aimed at making Internet available to the farmers in the country, has helped millions of farmers utilize the power of information. Its other CSR initiatives are focused on afforestation, health and sanitation, women empowerment, primary education along with animal husbandry and waste recycling. Given the company being a giant in the tobacco industry, it sometimes has been questioned for its ethical practices.

Revenue Rs (Cr): 10336

2. Patanjali

Patanjali Ayurved Limited, the fastest growing FMCG Company in the country is a mineral and herbal products company established in 2006 and headquartered in the industrial areas of Haridwar.

image:company website

Established by Baba Ramdev along with Acharya Balkrishna, the objective of the company is to establish the science of Ayurved in accordance with the technology of today. The products offered by the company are in the personal care and foods segments including baby care and beauty products. Currently it has around 450 different kinds of products and it also manufactures over 300 medicines for the treatment of a range of body ailments. The company claims that all its products are made from natural components and Ayurveda. Patanjali’s Dant Kanti, Ghee, Kesh Kanti, herbal bath soap and honey are some of the its best selling products which have propelled the growth of this company. Patanjali’s noodles was an attempt to promote a more healthy eating habit in the kids of the country.

The reasons for the success of the company are two folds; one is the shift in the lifestyle of the Indian customers towards using more natural and Ayurvedic products, the second reason is that the Patanjali products are significantly less expensive than other personal care and food products in the market. This has made a significant proportion of Indian middle class to move towards Patanjali. This has led to a cause of concern for industry leaders such as HUL and Colgate whose products have been directly challenged by Patanjali products.

Revenue Rs (Cr): 10561

1. HUL

Hindustan Unilever Limited is the largest consumer goods company in India, established in 1933 and is based out of Mumbai.

image:company website

The company known for its presence across almost all categories of consumer products, has a variety of products in each of the categories targeted at almost all the customer segments. It has products in over 20 consumer categories majorly Food & Drink, Personal care, Home care and Water purifier serving over 700 million customers across the country and is undoubtedly the market leader in the FMCG sector. Some of the famous brands of HUL are Dove, Lux, Lifebuoy, Pears, Hamam, Lyril, Rexona, Surf Excel, Wheel, Comfort, Clinic Plus, Sunsilk, Fair & Lovely, Pond’s, Lakmè, Vaseline, Bru, Taj Mahal, Lipton, Brooke Bond, Cornetto, Kisan, Annapurna, Magnum, Close up, Pepsodent, and many more.

The company with its exhaustive product range and wide distribution network aims to provide products fulfilling the needs and demands of all the segments of the society across the country. The company has always focused on innovative product offerings and adapting itself to the market changes, which has helped it maintain its market leadership.

Hindustan Unilever Foundation is a CSR initiative of the company aimed at community development related to water management. The other sustainability initiatives of HUL focus on health and hygiene, enhancing livelihoods, sustainable sourcing, greenhouse emissions, etc. Its rural initiative Shiksha, aims to empower under privileged rural women. Given its scale of operations and line filling strategy, HUL has been able to keep competition at bay and maintain clear leadership in the market for a long time. Today, HUL faces tough competition from Patanjali given the growing demand for the latter’s products and a demand for natural and ayurvedic products.

Revenue Rs (Cr): 30782

Rank Methodology

1. The leading FMCG companies are considered for the analysis

2. The revenues of the companies are taken

3. Based on the revenues, the companies are ranked to find the top FMCG Indian companies

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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