ASOS is an app and online based fashion retailer founded in 2000 in London by Nick Robertson and Quentin Griffiths. ASOS was an acronym for AsScreenOnScreen for the first couple of years. In 2003, it got registered in Alternative Investment Marketing of London Stock Exchange after which it got completely converted to ASOS PLC.
In any business, there are several companies & brands which compete with each other by offering similar products & services.
For any company to thrive, it is not only important for them to improve their own products, but to also look at what their competitor is offering.
Tesco is one of the largest retailers in the world with over 7000 stores in several countries. The stores provide a wide range of products from groceries and clothes to petrol, software and financial services. Tesco is UK’s biggest supermarket with a market share of about 28% and one of the largest in the world by revenues.
Having started its journey as online book seller, Amazon.com now can be called as global giant in online retail business. The founder of Amazon.com, Jeff Bezos attracted towards growth of internet reach in early 1990s and started this business in Seattle in 1995. Amazon is now a fortune five hundred company offering ecommerce, Prime Video, Amazon Music, AWS, Amazon Pay etc.
Boots is a pharmacy chain based in the UK. It was established as a herbal medicine shop by John Boot in the year 1849. It was initially named the British and American botanic establishment.
Debenhams is a British multinational retail company engaged in multi-channel business. The company historically operated in departmental stores format but has also ventured into online sales. Debenhams was founded in 1778 by William Clarke and it was renamed to Clark & Debenhams in 1813 when William Debenhams joined the company as a partner.
This fast fashion budget retailer has gone from strength to strength, providing a winning combination of ‘on-trend’ product at low price points. Primark aims to cater to its customers by providing the trendy products with as much convenience as possible. It was started in June 1969 in Ireland and now has over 70,000 employees.
6. Marks & Spencer:
Marks & Spencer Plc was founded in the year 1884 in Britain which turned out to be a leading international retail store all over the world. The founder of the Marks & Spencer store is Michael Marks and Thomas Spencer. The headquarters of the company is at London, UK Marks & Spencer stores sells their own brand of clothes, food products and other home products.
Boohoo is one of the biggest competitors of ASOS.
To conclude, the above article highlights the various competitors which compete with ASOS. This understanding helps to evaluate the various external business factors for any company.
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