Cartier is a French luxury goods company, which is into designing, manufacturing, distributing and selling of the jewellery and watches. This French company was founded in Paris in the year 1964. The company was under the family control till around 1965.
In any business, there are several companies & brands which compete with each other by offering similar products & services.
For any company to thrive, it is not only important for them to improve their own products, but to also look at what their competitor is offering.
Below we look at the top 14 competitors of Cartier.
Breguet is one of the biggest competitors of Cartier.
2. Tag Heuer:
Tag Heuer is a world famous swiss watch brand known for its ultimate class, design and innovations. TAG Heuer came into existence in 1860 by Edouard Heuer when he was just 20 years old. In 1991, TAG Heuer became the official subsidiary of LVMH Moët Hennessy Louis Vuitton.
Found in 1095, Rolex is a world brand dealing in designing, manufacturing and sale of luxurious watches. It is ranked among the top by Forbes amongst the world’s most powerful global brands. The company has more than 4000 employees globally. It mainly serves the niche segment of the consumers.
Omega SA, one of the world’s best watches manufacturing company is based in Bienne, Switzerland. Omega SA Company was founded in the year 1903 by Louis Brandt and belongs to Swatch Group. It generally targets luxury segment that are rich and wealthy.
Longines is a Swiss watchmaker company. based in Saint-Imier, Switzerland. It was founded by Auguste Agassiz in 1832 and is currently owned by the Swatch Group. The Longines brand positions itself as traditional and elegant, premium luxury watches, for highly educated and high income group.
Rado is one of the Swiss based watch manufacturers which is the high range product of the parent company The Swatch Group. Rado had its origin from the Schlup and Co. watchmaking factory which started in the year 1917 and founded by Fritz, Ernst and Werner in Lengnau, Switzerland.
Tissot is a subsidiary of the famous Swiss watch maker, The Swatch Group. Tissot was founded in Le Locle, Switzerland. They are one of the mid-range segments of the otherwise maker of premium watches for men and women by the Swatch Group.
Hublot is a Swiss luxury watches and accessories company founded in 1990 by Carlo Crocco. He was later accompanied by Jean-Claude Biver after his withdrawal from managerial position at Blancpain. They went on to design and produce state-of-the-art watches with a unique touch to cater to the luxury watches sector.
9. Tiffany & Co:
Tiffany & Co is an American firm which dates back its inception long ago more than 170 plus years in 1837 and it majorly deals in luxury jewels and specialty items in retail format. The founders were Charles Tiffany and John Young. Headquartered in New York City, US Tiffany & Co serves worldwide it products.
Established as a jewellery shop back in 1884, and known for setting the pace of Italian style in modern day jewellery, Bulgari is one of the most preferred choices when it comes to luxury today. In the company’s native Italian, the word Bulgari stands for “Bulgarians” or people of Bulgarian ascent. Positioning itself as a premium luxury brand, focusing on high quality designs and contemporary materials, Bulgari items are established as high value collector’s items, as a de facto of standard of the rich and famous with a rich history sprouting from the legacy of jewellery designs and classic masterpieces.
11. De Beers:
De Beers which was founded in 1888 with its supreme innovations, technology usage and engineering it has maintained monopoly in diamond industry with its mining and trading for more than a century all across the world. It was in 1939 when the De Beers came up with 4C’s system to qualify or distinguish any diamond which is still prevailing in the diamond industry. 4C’s are Cut (defining the perfect cut on tiny surfaces of diamond), Carat (It doesn’t talk about size but about the weight of the diamond), Color (showing the range of diamond color from being colorless to off-white and Clarity (these varies with inclusions and been graded as clarity to inclusions).
12. Blue Nile:
Blue Nile is an American Online Jewellery retailer, which was founded in 1999. It is based in Seattle, Washington. It was started in 1995 by Doug Williams of Williams and sons who wanted to sell diamonds online.
13. Swarovski Crystal:
Swarovski is an Austrian producer of crystal (also known as lead glass) by Daniel Swarovski in 1895. It is headquartered in Wattens, Austria. It is split into three major industry areas: the crystal business, optical instruments business and business of grinding, sawing, drilling and dressing tools.
14. Louis Vuitton:
Louis Vuitton is one of the oldest and the prominent brand in the fashion industry. It was founf in the year 1854 by Louis Vuitton who was leather designer. In the 20th century it has been a leader in fine leather industry.
To conclude, the above article highlights the various competitors which compete with Cartier. This understanding helps to evaluate the various external business factors for any company.
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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