Lush is a UK based company who produces natural handmade hair and beauty care products. This company was founded in 1995 by Mark Constantine and Liz Weir. The company values providing fresh 100% vegetarian cosmetics to consumers, building relationships with suppliers.
In any business, there are several companies & brands which compete with each other by offering similar products & services.
For any company to thrive, it is not only important for them to improve their own products, but to also look at what their competitor is offering.
P&G or Procter and Gamble, is a fortune 500 fast moving consumer goods multinational corporation headquartered in Ohio, USA. With its acquisition of Gillet in 2005, P&G became the largest consumer product company in the world. It is ranked in most admired companies of the world.
L'Oréal S.A is a French cosmetics and beauty company founded by Eugène Paul Louis Schueller in the year 1909 with headquarters in Clichy, Hauts-de-Seine and the main office in Paris. It is the 1st cosmetics group worldwide. L'Oréal started with its own hair-color business but expanded into cleansing and beauty products like hair care, skin care, sun protection, cleansers and perfumes as well as in dermatological, toxicology, tissue engineering and biopharmaceutical research fields.
Sephora is a cosmetic brand, dealing with specially women’s segment of cosmetics. It is a subsidiary of Louis Vuitton (LVMH), and owns around 300 brands of different range. The name is derived from ‘Sephos’ meaning pretty and ‘Zipporah’ meaning Beautiful wife.
4. MAC Cosmetics:
MAC Cosmetics, often stylized as MAC, an acronym for Make-up Art Cosmetics, is a cosmetics manufacturer. It was established by the duo of a make-up artist and photographer, Frank Toskan and a beauty salon owner, Frank Angelo. The idea was to shoot well with colours and fulfil their professional needs.
5. Johnson & Johnson:
Johnson & Johnson, founded in 1886 is an American company manufacturing mainly medical products and devices, pharmaceutical, and consumer packaged goods. Johnson & Johnson has its headquarters in New Brunswick, New Jersey. It has around 250 subsidiaries selling its products in around 175 countries.
Found in 1886, Avon is one of the well-known and largest cosmetic companies in the world. With an annual revenue of 9+ billion USD, Avon is one of the largest direct sellers in the world. It has serves its valued customers across 100 different countries.
To conclude, the above article highlights the various competitors which compete with Lush. This understanding helps to evaluate the various external business factors for any company.
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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