Lacoste was founded by French tennis player Rene’ Lacoste in 1933. It is primarily an upscale clothing company which also sells other products like bags, footwear, eyewear etc. It has the green crocodile as its logo which has been the same ever since its inception and hence has formed a great sense of recognition by the customers.
In any business, there are several companies & brands which compete with each other by offering similar products & services.
For any company to thrive, it is not only important for them to improve their own products, but to also look at what their competitor is offering.
Below we look at the top 9 competitors of Lacoste.
H&M or Hennes and Mauritz is a Swedish multinational clothing company. It operates in 60+ countries with over 130000 employees across the world. The H&M company was founded in 1947 and is headquartered in Stockholm.
Zara is one of the leading fashion clothing and accessories brand. It was founded in 1975 by Amancio Ortega and Rosalia Mera. Zara belongs to the Inditex group.
3. Tommy Hilfiger:
Tommy Hilfiger is a fashion brand that sells footwear, apparel and accessories for men, women and kids. It is the subsidiary of PVH Corporation. Its caters to the fashion tastes of young, educated urban people a preppy style of dressing.
Found in 1964, Nike is an American conglomerate has its presence in engaged in manufacturing, design, development, and worldwide marketing and sales of apparel, footwear, equipment, accessories and services. It is one of the world's largest manufacturers and suppliers of athletic shoes, sportswear and a major manufacturer of sports equipment. With its presence worldwide Nike markets its products under its own brand, as well as Nike+, Nike Golf, Nike Pro, Nike Blazers, Air Jordan, Air Force 1, Nike Dunk, Air Max, Foamposite, etc.
Reebok is known for its quality footwear and apparels. It produces fitness, running and CrossFit sportswear, including clothing and footwear for sports and fitness enthusiasts. Reebok is Founded by JW Foster in England in 1895 and later expanded its network around the world.
Adidas is one of the world’s largest sports goods and accessories manufacturer. Adi Dassler registered the “Gebrüder Dassler Schuhfabrik” in 1924 with a mission to provide athletes with the best possible equipment since then. Adidas is headquartered in Herzogenaurach, Germany and it employees 54,000+ people.
Converse is one of the most iconic footwear companies in the world. Founded in 1908, it has set forth a legacy of rich design for the modern youth. It was founded by Marquis M and Converse and is among the most favorite brands of athletes.
Puma is a brand known for its sports and fitness products in all categories including shoes, shirts, jackets, accessories etc. It has made its presence around the world by opening company owned stores and by franchise model. Puma was first established in Germany after the split between the shoe company of two brothers Adolf Dassler and Rudolf Dassler, from with Rudolf established Puma and Adolf established Adidas.
“Anima Sana In Corpore Sano”, a phrase in Latin which means “A Sound Mind in a Sound Body”, has been the brand’s stimulus behind the name. Kihachiro Onitsuka, from Japan, started the company in 1949 with manufacture of basketball shoes and initially named the company after his name, Onitsuka Co. Ltd.
To conclude, the above article highlights the various competitors which compete with Lacoste. This understanding helps to evaluate the various external business factors for any company.
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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