Unilever is one of the biggest FMCG (fast moving consumer goods) company in the world. It is a British-Dutch company co headquartered in Rotterdam and London. Unilever has more than 400 brands and operates in more than 190 countries with a turnover of €50+ billion.
In any business, there are several companies & brands which compete with each other by offering similar products & services.
For any company to thrive, it is not only important for them to improve their own products, but to also look at what their competitor is offering.
Below we look at the top 5 competitors of Unilever.
1. Procter and Gamble (P&G):
P&G or Procter and Gamble, is a fortune 500 fast moving consumer goods multinational corporation headquartered in Ohio, USA. With its acquisition of Gillet in 2005, P&G became the largest consumer product company in the world. It is ranked in most admired companies of the world.
Johnson & Johnson, founded in 1886 is an American company manufacturing mainly medical products and devices, pharmaceutical, and consumer packaged goods. Johnson & Johnson has its headquarters in New Brunswick, New Jersey. It has around 250 subsidiaries selling its products in around 175 countries.
Nestle – largest food company in terms of revenue is based out of Vaud, Switzerland. It has a wide range of product line such baby foods, coffee, tea, dairy products, Maggi and many more. It has presence in 194 countries having approximate 450 factories with a head count of 339,000 people.
L'Oréal S.A is a French cosmetics and beauty company founded by Eugène Paul Louis Schueller in the year 1909 with headquarters in Clichy, Hauts-de-Seine and the main office in Paris. It is the 1st cosmetics group worldwide. L'Oréal started with its own hair-color business but expanded into cleansing and beauty products like hair care, skin care, sun protection, cleansers and perfumes as well as in dermatological, toxicology, tissue engineering and biopharmaceutical research fields.
Colgate-Palmolive is a leading consumer products company headquartered in New York. It has a huge presence worldwide operating in 75 countries and selling its product offerings in 200 countries. Colgate-Palmolive is present in four product categories- oral care, personal care, home care and pet nutrition.
To conclude, the above article highlights the various competitors which compete with Unilever. This understanding helps to evaluate the various external business factors for any company.
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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