LEE, an American brand of denim jeans, was established by Henry David LEE in 1912. Initially, Henry started LEE Mercantile Company, a wholesale grocery distributor in Salina, Kansas in 1889. With the need to handle larger shipments of goods with the exponentially increasing population, large number of workers, Henry LEE was unhappy with the inconsistent delivery and poor quality of work wear from suppliers.
In any business, there are several companies & brands which compete with each other by offering similar products & services.
For any company to thrive, it is not only important for them to improve their own products, but to also look at what their competitor is offering.
Founded in the year 1853, Levi Strauss is a clothing company primarily known for its classic Denim Jeans. Blue Jeans is associated with a historical past right from the times of the World War II when it was declared an essential commodity. At that time, it was only sold to people engaging themselves in defense work.
The North Carolina based apparel brand is owned by VF Corp. which owns several other famous labels as well. The brand first came to existence when the Blue Bell Company first acquired Casey Jones Work Clothes Company and the rights to use a rarely used brand Wrangler, in 1943.
Gap Inc is an American clothing and accessories retailer centered in California, USA. It was founded in 1969 by Donald Fisher and Doris Fisher. It operates in Global specialty apparel retail industry.
4. Tommy Hilfiger:
Tommy Hilfiger is a fashion brand that sells footwear, apparel and accessories for men, women and kids. It is the subsidiary of PVH Corporation. Its caters to the fashion tastes of young, educated urban people a preppy style of dressing.
5. Calvin Klein:
Calvin Klein is one of the top most American Fashion house which was established in 1968 by the designer Calvin Klein himself in the partnership of his childhood friend Barry K. Schwartz. Although it was started as an independent company, in 2002, it was taken over by Philips-Van Heusen Corporation (PVH), and American clothing company.
6. Pepe Jeans:
Pepe Jeans is clothing brand that deals mostly in denim and casual wears. It was established in London (UK), in 1973 by three siblings, as a small street stall. Later it took form of the style statement for rebellious young generation of upper middle class. Most of the products are premium category jeans and casual wear with innovative styles.
Diesel is an Italian brand which sells jeans, clothing and other accessories which include watches, shoes etc. its headquarters are in Breganze in the Veneto region of Italy. In 1978 the Diesel brand was created by Renzo Rosso.
To conclude, the above article highlights the various competitors which compete with Lee. This understanding helps to evaluate the various external business factors for any company.
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