Microsoft created a video gaming brand called Xbox keeping in mind the market demand and inclination towards video games. Xbox was introduced in November 2001 in United States as the original Xbox console. This was Microsoft’s first endeavor in the entertainment zone.
In any business, there are several companies & brands which compete with each other by offering similar products & services.
For any company to thrive, it is not only important for them to improve their own products, but to also look at what their competitor is offering.
PlayStation is a gaming brand consists of gaming consoles, media platform and controllers. It is a subsidiary of Sony Interactive Entertainment one of the largest video games company in the world. It was originally launched in the year 1988 jointly by Nintendo and Sony.
At some point or the other in our lifetime, we all have enjoyed playing Mario. This game was developed by Nintendo. Nintendo is a Japanese multinational company which develops video games and also deals in consumer electronics.
Sega is one of the biggest competitors of Xbox.
To conclude, the above article highlights the various competitors which compete with Xbox. This understanding helps to evaluate the various external business factors for any company.
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