Decathlon is one of the biggest sporting goods retail companies in the world. It was founded by Micheal Leclercq in 1976 & it has more than 80,000 employees worldwide. The first Decathlon store was constructed in Lille, France in 1976.
In any business, there are several companies & brands which compete with each other by offering similar products & services.
For any company to thrive, it is not only important for them to improve their own products, but to also look at what their competitor is offering.
Below we look at the top 7 competitors of Decathlon.
Found in 1964, Nike is an American conglomerate has its presence in engaged in manufacturing, design, development, and worldwide marketing and sales of apparel, footwear, equipment, accessories and services. It is one of the world's largest manufacturers and suppliers of athletic shoes, sportswear and a major manufacturer of sports equipment. With its presence worldwide Nike markets its products under its own brand, as well as Nike+, Nike Golf, Nike Pro, Nike Blazers, Air Jordan, Air Force 1, Nike Dunk, Air Max, Foamposite, etc.
Adidas is one of the world’s largest sports goods and accessories manufacturer. Adi Dassler registered the “Gebrüder Dassler Schuhfabrik” in 1924 with a mission to provide athletes with the best possible equipment since then. Adidas is headquartered in Herzogenaurach, Germany and it employees 54,000+ people.
Reebok is known for its quality footwear and apparels. It produces fitness, running and CrossFit sportswear, including clothing and footwear for sports and fitness enthusiasts. Reebok is Founded by JW Foster in England in 1895 and later expanded its network around the world.
4. New Balance:
New Balance is an American footwear manufacturing company. It is based in Brighton near Boston. The company was founded in 1906 by William J Riley and it mainly manufactures sports footwear and is a well-known brand in the world.
Converse is one of the most iconic footwear companies in the world. Founded in 1908, it has set forth a legacy of rich design for the modern youth. It was founded by Marquis M and Converse and is among the most favorite brands of athletes.
Puma is a brand known for its sports and fitness products in all categories including shoes, shirts, jackets, accessories etc. It has made its presence around the world by opening company owned stores and by franchise model. Puma was first established in Germany after the split between the shoe company of two brothers Adolf Dassler and Rudolf Dassler, from with Rudolf established Puma and Adolf established Adidas.
Fila is one of the major company in lifestyle segment producing sportswear and sports goods and a prominent brand in the athletic arena. Fila had its origin in Biealla in Italy with Giansevero Fila as its founder in the year 1909. The company holdings were later transferred to Cerberus Capital Management in the year 2003 who were committed to promoting the athletic brand.
To conclude, the above article highlights the various competitors which compete with Decathlon. This understanding helps to evaluate the various external business factors for any company.
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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