Lifebuoy is a subsidiary brand of Hindustan Unilever Limited. The FMCG Company is the leader in Home, personal care products and food and beverages. The journey of Lifebuoy started long back when it used to be a carbolic soap and contained phenol in it.
In any business, there are several companies & brands which compete with each other by offering similar products & services.
For any company to thrive, it is not only important for them to improve their own products, but to also look at what their competitor is offering.
Below we look at the top 8 competitors of Lifebuoy.
Dettol is an antiseptic brand under Reckitt Benckiser and was launched in 1932. Its root is associated with chloroxylenol disinfectant which was 1st made in 1927 and is on the World Health Organisation’s list of essential medicines. Dettol is ranked one of the largest globally in antiseptic liquids segment with an annual sale of more than 100 billion bottles each year.
Savlon is an antiseptic liquid brand first started by Imperial Chemical Industries. It was later bought by Johnson and Johnson in 1992 followed by ITC in 2015. Savlon is one of the trusted brands and has been there in the Indian market for more than 50 years now because of its loyal customer base and continues to grow further despite tough competition from other brands like Dettol and Lifebuoy.
3. Johnson & Johnson:
Johnson & Johnson, founded in 1886 is an American company manufacturing mainly medical products and devices, pharmaceutical, and consumer packaged goods. Johnson & Johnson has its headquarters in New Brunswick, New Jersey. It has around 250 subsidiaries selling its products in around 175 countries.
Unilever is one of the biggest FMCG (fast moving consumer goods) company in the world. It is a British-Dutch company co headquartered in Rotterdam and London. Unilever has more than 400 brands and operates in more than 190 countries with a turnover of €50+ billion.
5. Procter and Gamble (P&G):
P&G or Procter and Gamble, is a fortune 500 fast moving consumer goods multinational corporation headquartered in Ohio, USA. With its acquisition of Gillet in 2005, P&G became the largest consumer product company in the world. It is ranked in most admired companies of the world.
6. Himalaya Wellness:
Himalaya was launched in 1934 by Mr M Manal. He believed in the healing power of herbal drugs and wanted to launch products that would be used to treat different ailments. This was at a time when herbal products were viewed with lot of scepticism.
7. Reckitt Benckiser:
Reckitt Benckiser (RB) group PLC is a multinational group of British origin. The Company was formed in 1999 by merger between Reckitt & Colman PLC in UK and Benckiser NV from Ireland. It believes in 'Purpose with Passion' and has been active in improving the consumer health products since its beginning.
Dabur is India’s largest Ayurvedic medicine and related products manufacturer. It was founded in 1884 by SK Burman and it is headquartered in India. The annual revenue of the company is more than US $1 billion.
To conclude, the above article highlights the various competitors which compete with Lifebuoy. This understanding helps to evaluate the various external business factors for any company.
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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