Top 10 Automobile Brands in United Kingdom (UK) 2016

Posted in Top Brand Lists, Total Reads: 1195

4. Audi

Audi is a German automaker which manufactures and sells luxury vehicles. The company has its headquarters in Bavaria, Germany.

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The company also produces sports vehicles and is a very well recognized automobile brand not only in Europe but all across the world. It is a publicly listed company and is traded on the Frankfurt Stock Exchange, and Rupert Stadler is the current Chairman of the board of management of the company.


Audi means Listen in Latin. In India, the company has a manufacturing plant in Aurangabad.

Audi was originally founded as Auto Union in the year 1932. It was founded by August Horch and two others. The company was renamed to Audi in 1965 when it launched the first Audi car. Audi was formed by merging four independent automakers Audi, Horch, DKW and Wanderer. This merger is symbolised by the company logo consisting of four rings. In 1958, Daimler-Benz took the controlling stake in auto union but after few years, it had to sell off auto union since it lacked profitability. In 1964, Volkswagen acquired about fifty percent stake in auto union. In 1969, auto union merged with NSU motor works, which was then the largest two wheeler manufacturer and was producing small cars. The new merged company was called the Audi NSU.

From 1990s, Audi took a shift in its perspective and started to compete with Mercedes Benz and BMW in the luxury car segment. It has truth in engineering as its tag line. Audi has also developed a technology to produce synthetic diesel using water and carbon dioxide. Audi is also heavily involved in motor sport racing events. Most of the cars with engines designed by Audi won many championships. Audi is also a sponsor for number of football teams.

Number of Units Sold: 166817

Revenue (million $): 6195.9

Profit before tax (million $): 562.14

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