Top 10 Chocolate Brands in the World 2016

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6. KitKat

The chocolate that ranks sixth in our list of Top 10 Chocolate brands of the world is KitKat.

Image: company website

KitKat is a chocolate covered wafer biscuit confectionary created by Rowntree’s of York, England in the 1935 and was subsequently acquired by the Swiss FMCG giant Nestle. The license to sell in the United States is with The Hershey Company and it is marketed in the rest of the world by Nestle, and is one of the most popular brands.


The standard bars consists of two or four fingers of three layers chocolate filled wafers and covered with a layer of chocolate with the bars are designed in such a way that they could be snapped into individual fingers. It was envisaged as a tea time snack and has been promoted over the years to perfectly depict this message. This is best signified by its tagline “the best companion to a cup of tea” in the 1930s to the most famous tagline “Have a Break... Have a KitKat”.

Since its introduction, it has developed a cult following for its unique shape and its inimitable taste. As a testament to this fact, in September 2013 Google’s Android mobile operating system was named “KitKat” with Google licensing the name from Nestle. Over the years KitKat has experimented with a number of variants like Dark KitKat, KitKat Chunky. To cater to the wider palette of the domestic audience, KitKat has also ventured to provide flavors like Baked Potato and Soy sauce in Japan. Cookie dough KitKat in Australia, Royal Milk Tea flavor in the UK, Banana KitKat in Canada. Being one of the most loved and the largest selling chocolate based confectionaries, there is no doubt that KitKat is here to stay.

Revenues (US$ Bn)= 1.647

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