Published by MBA Skool Team, Last Updated: July 26, 2016
The Automotive industry has some of the heritage companies, automobiles of which people world over follow. The leading car brands in USA include not only American brands but also global car manufacturers which have an excellent market across the country. The top automobile brands in USA include General Motors, Toyota, Ford, Fiat Chrysler & Honda Motors along with car companies like Nissan, Daimler (Mercedes-Benz), Hyundai, Subaru and BMW. Here is the list of the top 10 automobiles companies in USA 2016.
BMW of North America, LLC is a subsidiary of iconic German luxury carmaker BMW.
Set up in 1975 as the importer of BMW luxury/ performance vehicles, BMW of North America started the business with BMW motorcycles in 1980, and has become a popular luxury car brand across America. Likewise, the company also began its operation in distributing light weight trucks in 1999.
BMW of North America‘s corporate headquarter is situated in Woodcliff Lake, New Jersey. The Vehicle Preparation Center of BMW NA is located in Port Jersey, NJ and Regional Distribution Center is situated in Nazareth, PA. The company’s Eastern Regional Headquarters and Technical Training Center is in Woodcliff Lake, New Jersey
A key subsidiary of BMW, BMW of North America provides marketing, sales, and financial services through just about 900 dealerships and motorcycle retailers. The organization imports and produces BMW brands, for example, the 1, 3, 5, 6, 7 Series; the X5, X6, and M Series models; and the MINI and Rolls-Royce brands. Styles include coupes, convertibles, sedans, roadsters, sports activity, and luxury vehicles. The company has a distribution network of almost 340 BMW passenger car and sports activity vehicle centers, 120 MINI passenger car dealers, more than 30 Rolls Royce dealers and about 140 motorcycle retailers.
BMW is pushing forward with a few tasks that will advance toward the US throughout the following couple of years. Electric models, known as Project i vehicles, are being sold in the US, following a 2013 market release. The new cars are advertised under the electric i3 and i8 model names.
Revenue (in bill $)= 3.045
Profit (in bill $)= 0.221
Unit Sold (in million units) = 0.4776
Established in 1968, Subaru of America, Inc. (SOA) is the U.S. Sales and Marketing auxiliary of Fuji Heavy Industries (FHI) of Japan.
It is responsible for the marketing, sales, distribution and administration of Subaru vehicles in the United States. Equipped with one of a kind SUBARU BOXER motor on all models and Symmetrical All-Wheel Drive on most, the Subaru product line is famous for strength, dependability, footing and "active security,". As a result, in United States market, the company has one of the highest repurchase-loyalty ratings. Today, the Subaru product line includes Impreza, Legacy, Outback, Forester, and Crosstrek.
Subaru of America, Inc. moved to its present Cherry Hill, NJ, office in 1986. The $18 million, 115,000 square-foot, seven-story structure serves as the organization's national central location lodging around 300 individuals in Finance, IT, Marketing, Sales and Product Planning. The organization markets Subaru vehicles, parts and accessories through a system of around 600 retailers over the United States.
Subaru’s operation center is situated in Pennsauken, NJ. This 59,000 square foot building houses about 200 representatives from Customer Loyalty, Parts, Service, Government Relations, Training and Financial Services Departments. SOA has three regional and 12 zone offices that support local sales, supplier and retailer relations activities. Subaru operates 5 distribution centers all through the United States supporting Subaru retailer parts and accessories needs in the US and western Canada. The distribution centers are situated in Florence, NJ; Douglasville GA (close Atlanta); Whitestown IN (close Indianapolis); Aurora CO (close Denver); and Portland OR. The company employs more than 100 individuals utilized at our distribution centers.
Revenue (in bill $)= 4.234
Profit (in bill $)= 1.7484
Unit Sold (in million units) = 0.57
Headquartered in Fountain Valley, CA, Hyundai Motor America is a subsidiary of Hyundai Motor Co., Korea.
Started in 1968, Hyundai's automotive history began when they trained with Ford Motor Company, and have ever since become a leading player in the American car industry. Initially, Hyundai set up its US headquarters in Garden Grove, California, while the Hyundai American Technical Center, Inc was set up in Chino, California in 1985. Hyundai Excel was the first car to be exported to the United States. Hyundai Motor America is responsible for distribution of Hyundai vehicles all through the United States. The vehicles are sold and overhauled through more than 800 dealerships across the country. Designed in California, engineered in Michigan and manufactured in Alabama, more than a half portion of the vehicles offered domestically are built in the United States.
The company has a mechanically advanced assembling office in Montgomery, Alabama, building offices in Michigan, in addition to outline, research, and testing grounds in California. In all, Hyundai Motor America employs around 5,000 employments to American car laborers. Add to that total, the company employs more than 32,000 representatives at Hyundai dealerships and 6,000 specialist workers are utilized by their different vendors.
Hyundai Motor America (HMA) manufactures, sales and services the Elantra, Sonata, and other Hyundai vehicles for the US market. Its Hyundai Motor Manufacturing office, a standout amongst the most developed in North America, is in charge of delivering more than half of the Hyundai cars sold in the US. The organization likewise operates research facilities, engineering and design. HMA distributes Hyundai vehicles across the nation, which are sold and serviced through a system of more than 820 dealerships. The organization represents almost 30% of its South Korean parent’s sales.
Revenue (in bill $)= 21.70
Profit (in bill $)= 1.35
Unit Sold (in million units) = 1.4256
7. Daimler (Mercedes-Benz)
Mercedes-Benz USA, LLC is a subsidiary of Daimler AG, which is engaged in the marketing and distribution of Mercedes-Benz, smart as well as Sprinter vehicles in the United States.
It offers SUVs and wagons, sedans, coupes, convertibles and roadsters, and hybrids and electric vehicles. Mercedes-Benz USA, LLC was once in the past known as Mercedes-Benz of North America, Inc, and the organization was established in 1965 and is headquartered in Montvale, New Jersey with an extra office in Long Beach, California. In 2015, MBUSA accomplished the most astounding yearly deals volume in its history with 400 thousand units sold for the Mercedes-Benz brand, representing a 3.8% rise over 2014 sales. Sprinter Vans accomplished a yearly deals aggregate of 29,889 increasing 16.1%. Including 7,484 units from smart, Mercedes Benz USA's year-end-sales hit an untouched record of 468,461 vehicles, expanding 3.8% from the previous year.
By 1957, Mercedes-Benz was in a position to extend its range in the United States and went into a distribution agreement with Studebaker-Packard Corporation. After eight years, the organization struck restructured, forming Mercedes-Benz USA.
Mercedes Benz USA has developed into a nation-wide organization, now employing more than 1,600 individuals. The organization also has 368 related dealerships that utilize more than 22,000 individuals themselves.
Revenue (in bill $)= 40.461
Profit (in bill $)= 3.43
Unit Sold (in million units) = 0.468
Nissan North America, Inc. works as a subsidiary of Nissan Motor Co. Ltd.
Nissan started to sell automobile vehicles in 1958 in USA and started bringing in Datsun cars in USA under the name of Nissan Motor Corporation, USA (NMC), in 1960. In 1990, Nissan North America Inc (NNA) was made to facilitate the majority of Nissan's different exercises in North America to improve the design, manufacturing, development, and sales & marketing of Nissan vehicles. In 1998, the two companies merged operations under the name of Nissan North America, Inc. Nissan North America is headquartered in Franklin, Tenn and it’s operations incorporate automotive styling, engineering, Sales and Marketing, consumer and corporate financing as well as distribution and manufacturing for the United States, Mexico and Canada.
The company offers different cars, for example, electric cars, sedans, sports cars, hybrids and SUVs, crossovers, minivans and vans, trucks and commercial vehicles, and different accessories. With production plants in Smyrna and Decherd, Tennessee; and Canton, Mississippi, the company has subsidiaries in San Diego, California.
Nissan has been recognized every year by the U.S Environmental Protection Agency as an ENERGY STAR Partner of the Year since 2010 for their commitment to enhance the earth through the Nissan Green Program.
Nissan North America designs, engineers and produces vehicles through its plant in the US. It manufactures popular models such as Altima, Maxima, Pathfinder, Quest, Frontier, Murano, Sentra, Titan, and Xterra. The organization distributes and sells Nissan's electric and fuel controlled forklifts through Nissan Forklift.
Revenue (in bill $)= 45.41
Profit (in bill $)= 1.130
Unit Sold (in million units) = 1.6716
The American Honda Motor Company, Inc. (AHM) is a North American subsidiary of the Honda Motor Company, Ltd. It was established in 1959.
The organization is situated in Torrance, California, and essentially, the organization combines product sales and services functions of Honda in North America, and sells of Honda and Acura cars, bikes, scooters and all-terrain vehicles. American Honda Motor manufactures cars, trucks, bikes, planes and power equipment in the US. Around 1.8 million vehicles are produced every year through 16 manufacturing plants in North America. American Honda also operates 14 innovative R&D work offices and design centers. In addition to that, it also builds motors, transmissions, gear sets, and ATVs. The company also administers the export of 15 unique models of US-made Honda and Acura items to more than 100 nations.
The organization provides customized/ personalized services, for example, support plans, maintenance schedules and online payments to its members; and finance options. It offers its items through vehicles, motorcycles, and power-equipment dealerships in the United States.
The models included in the Honda-brand automobile are: Accord, Civic, CR-V, Element, Odyssey, FCX Clarity, and Pilot. Honda claims to be firsts for a Japanese car maker in the United States in several segments: Claims to be first to create a subsidiary in the US market and sell its vehicles in the country, and the first to design and manufacture automobiles in North America.
Revenue (in bill $)= 48.71
Profit (in bill $)= 1.29
Unit Sold (in million units) = 1.812
4. Fiat Chrysler LLC
Fiat Chrysler was established in 2014 through the merger of Fiat (established in 1899) and Chrysler (established in 1925).
The Group's car brands are: Abarth, Alfa Romeo, Chrysler, Dodge, Fiat, Lancia, Jeep, SRT and Maserati, as well as Mopar, the parts and service brand. Comau (production systems) and Magneti Marelli (components) are group’s other businesses. FCA US designs, engineers, produces, and sells vehicles under the Chrysler, Dodge, Jeep, Ram and FIAT brands, and SRT performance vehicle designation. The organization is also involved in distribution of Alfa Romeo 4C model and Mopar items. FCA US is expanding upon the notable establishments of Chrysler, the creative American automaker first established by Walter P. Chrysler in 1925; and Fiat, established in Italy in 1899 by spearheading business visionaries, including Giovanni Agnelli.
Based on total annual sales, FCA is the seventh-biggest automaker in the world. FCAU is the listed symbol of FCA on the New York Stock Exchange.
Chief Executive Officer and administrator – Sergio Marchionne.FCA US: Is overseen by a Board of Directors that gives oversight to the Company. Fiat Chrysler LLC has 2.7 Million FCA-NAFTA vehicle shipments from US. It has 37 manufacturing facilities, 12 regional centers and 22 parts distribution centers. In all, the company has 81,685 employees and 8 training & test facilities.
Revenue (in bill $)= 80.61
Profit (in bill $)= 4.8
Unit Sold (in million units) = 2.628
3. Ford Motor Company
The Ford Motor Company (ordinarily called just as Ford) is an American multinational automaker. It is headquartered in Dearborn, Michigan, a suburb of Detroit.
It was established by Henry Ford and incorporated on June 16, 1903, and the organization offered cars and commercial vehicles under the Ford brand while most of the luxury cars were under the Lincoln brand. The Company's chief business includes designing, engineering, manufacturing, Financing and marketing a line of Ford cars, trucks, sports utility vehicles (SUVs), and electrified vehicles. The Company works in two divisions: Automotive and Financial Services. The Company has more than 70 plants over the world. Through its entirely owned subsidiary Ford Motor Credit Company LLC (Ford Credit), it gives car financing products to and through car dealers all through the world.
The Company's North America section includes the offer of Ford and Lincoln vehicles, administration parts, and accessories in North America (the United States, Canada, and Mexico). The majority of its vehicles, parts and accessories are sold through dealers and wholesalers, which are independently owned. The Company also sells vehicles to its dealerships available to be purchased by fleet customers, including commercial clients, government and daily rental car organizations. The company also sells parts and accessories, basically to its dealerships (which in turn sell these products to retail customers) and to authorized parts dealers (which then sell these products to retailers). Additionally, the firm also sells extended service contracts.
The Company contends with Fiat Chrysler Automobiles, Honda Motor Company, PSA Peugeot Citroen, Hyundai-Kia Group, General Motors Company, Toyota Motor Corporation, Renault-Nissan B.V., and Volkswagen AG Group.
Revenue (in bill $)= 91.9
Profit (in bill $)= 7.6
Unit Sold (in million units) = 2.856
2. Toyota Motors USA
Toyota Motor Sales, U.S.A., Inc. (TMS) is a North American subsidiary of the Toyota Motors Company.
Established in 1957 in California, TMS right now utilizes more than 6,500 individuals and has a strong brand presence not only in USA but also a leading global player. Headquartered in Torrance, California, the company headquarter supervises 14 regional offices, and the company plans to move its headquarters to suburban Dallas, Texas in the coming few years. The subsidiary is the sales, marketing and distribution arm for Toyota Motor's Toyota, Lexus, and Scion brands. A larger part of Toyotas sold in the US are also manufactured in the US. Those models include Avalon, Camry (the US's top-offering vehicle), Sequoia, Highlander, Sienna, Tacoma, Venza and Tundra. Toyota Motors USA is responsible for sales, marketing, and service of its cars, SUVs, light trucks and cross breeds in 49 states. The distribution is channeled through 1,500 dealerships all in the US. The organization's TRD (Toyota Racing Development) U.S.A. division design, engineers and assembles engines, manufactures chassis and develops other technology for Toyota-sponsored race cars.
The sports utility vehicles that the company sells in North America include the Sequoia, the FJ Cruiser, Land cruiser, the 4Runner, the RAV4 and the Highlander as well as the Tundra and Tacoma. In the United States, Toyota offers the Scion tC, which is a sports model for young drivers. Toyota offers the LFA model under the Lexus brand as the sports model. Additionally, the company also sells the 86 (called Scion FR-S in the United States) which is a compact sports car with a back wheel drive and a front-mounted motor. Toyota offers the RC Coupe which is similar to Lexus, thereby connecting with drivers at emotional level.
Revenue (in bill $)= 109.159
Profit (in bill $)= 2.14
Unit Sold (in million units) = 2.869
1. General Motors Company
Founded in 1908 by 3 people – William Durant, Charles Stewart and Frederic Smith, the company has 396 manufacturing facilities world-wide.
It is headquartered in Detroit, Michigan in US and the Chairman and CEO of the company is Mary Barra. The company operates manufacturing and assembly plants as well as distribution centres throughout the United States, and mostly, GM sells automobiles and trucks, automotive components, and engines. In 1919, it founded its subsidiary General Motors Acceptance Corporation (GMAC) to finance and insure the installment sales of GM products. The organization entered the mortgage business in 1985 and in 1999 it expanded into commercial finance.
General Motors Corporation (GM) is the world's largest full-line vehicle manufacturer as well as marketer. The different models and brands included are: GMC, Chevrolet, Buick, Pontiac, Cadillac, Saturn, Saab and Hummer. GM’s international nameplates comprises of Opel, Vauxhall, and Holden. GM The company holds stakes in Isuzu Motors Ltd., Suzuki Motor Corp, Fuji Heavy Industries Ltd., Fiat Auto, and GM Daewoo Auto & Technology through its system of global alliances.
In the early 2000s, GM sought to shed some of its less profitable facilities, models and brands due to the escalating healthcare and pension costs. Toward that end the company phased out production of the Oldsmobile, as well as discontinued the Chevrolet Camero and Pontiac Firebird. Even with tough economic climate and periods of rough patches, GM has nevertheless been able to retain its position as the world's leading automaker.
Revenue (in bill $)= 106.62
Profit (in bill $)= 11.2
Unit Sold (in million units) = 3.558
Step 1: An initial list of companies were shortlisted based on revenue, profits or number of vehicles sold
Step 2: Top 12 companies were shortlisted based on the above 3 parameters.
Step 3: A weighted average score based on the 3 parameters Revenues, Profits and Number of vehicles sold were used to develop ranks. Where 40% is given to profits and vehicles and 20% given to revenues.
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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