Top 10 FMCG Companies in India 2017

Posted in Top Brand Lists, Total Reads: 10533

6. Britannia

Britannia Industries, an Indian food products corporation based out of Bangalore.

image:company website

Currently owned by the Wadia Group, its principal activity is the sale and manufacture of bakery products including biscuits, bread, cakes, rusk and dairy products such as cheese, milk, butter, dahi and ghee. The company has an estimated market share of 38% across the food products category.

The well known brand names in biscuits are Tiger, Good Day, Treat, Pure Magic, Milk Bikis, Nice Time, Nutri Choice, Bourbon, Little Hearts, 50 50, etc.  It also has famous products across other categories such as Britannia rusk, cheese cubes, ghee, etc.

For over a century it has served the Indian customers with a range of nutritious, fresh and taste-rich products. Their products are a superior combination of food traditions and innovation, which is what makes it products so popular. The best of ingredients are used in the making of these products and more than half of its products are enhanced with micronutrients. Its constant innovation and proximity to customers helps it modify its product range in accordance with the changing demands of the customers. The company’s focus on quality and freshness has made it a winner of a number of awards and has establish the brand trust that has led it to 33rd rank in the Brand Trust report 2017.

The company’s CSR initiatives have focused on community development through health and family welfare programs, free education, nutrition, education, etc. Waste management and Energy conservation have also been the areas of focus for the company. The company’s biggest competitor in the biscuits segment is Parle and it also faces tough competition from Nestlè in its dairy products.

Revenue Rs (Cr): 8844

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