Top 10 FMCG Companies in the World 2018

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3. Procter & Gamble

Procter & Gamble was founded in 1837 by British American William Procter and Irish American James Gamble making it one of the oldest Fortune 500 company.


Image: company website

The famous brand “Pringles” was sold to Kellogg’s when Procter & Gamble decided not to venture into the food market. Earlier the company’s product portfolio included foods, snacks, and beverages, and all these various popular brands make P&G among the top FMCG companies in the world.

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In 2014, the company took a big step to streamline its business by selling off almost 100 brands and focus on remaining 65 brands. The company is headquartered in Cincinnati, Ohio, United States of America.

Some of the famous brands of the company include Vicks, Whisper, Old Spice, etc. The product portfolio of Procter & Gamble includes Baby, Feminine and Family Care; Beauty; Home Care; Health Care and Grooming products. The company overall developed market is proportioned at 65% means the market. The highest net sales of Procter & Gamble occur in North America which is almost half of the total revenue. The other regions are Latin America, India, Africa & Middle East, Europe, Asia Pacific and China having 8%, 7%, 23%, 9% and 8% respectively. The dividends per share distributed have been steadily increasing year by year stopping at 2.7$ in 2017. The company has always communicated its message strongly like the Always #LikeAGirl campaign, which has started a movement and helped girls worldwide feel more confident. One of the prime product of Procter & Gamble is Tide PODs which completely changed the game of laundry detergents and reformed the laundry expectations.

PARAMETERS:

Revenue: $ 65058 million

Net Profit: $ 10194 million

Market Capitalization: $ 197798 million

Number of Brands: 105



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