Top 10 FMCG Companies in the World 2019

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The FMCG (Fast Moving Consumer Goods) also known as CPG (Consumer Packaged Goods) are the products which are to be used daily. The top FMCG companies manufacture products which may include food and beverage, personal care, health care, skin care, oral care and many more. The top CPG companies include Procter & Gamble, Johnson & Johnson, Nestle, Unilever, JBS, L’Oréal along with beverage companies like Coca Cola, Pepsi etc. The list has taken three main parameters such as revenue, market capitalization and a number of global brands. The biggest FMCG or CPG companies focus a lot of marketing as the products across these companies are more or less similar. Product positioning and distribution plays a major role in the growth of these largest FMCG brands. All these top FMCG companies have a strong business growth which is being driven by a strong workforce across the world. Here is the list of the top 10 FMCG companies in World in 2019.

Quick Glance :

Below are the biggest and top CPG Companies in World:

1st Place : Nestle

2nd Place : Johnson & Johnson

3rd Place : Procter & Gamble

4th Place : Pepsi

5th Place : Unilever

6th Place : AB InBev

7th Place : Coca Cola

8th Place : JBS

9th Place : Phillip Morris

10th Place : L'Oreal

For More details about rankings and parameters, read the full article.

Top FMCG Companies with Ranking Parameters (Revenue, Profit, MarCap):


10. L’Oréal S.A.

L’Oréal was awarded as world’s most ethical company by Ethisphere Institute and is a leading cosmetic FMCG company.


Image: Wikimedia

Code of business ethics and gender equality are the main highlights of L’Oréal, which is why it is among the top FMCG companies in the world. The portfolio includes cosmetics, makeup and beauty products with more than 34 global brands.

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L’Oréal was founded by Louis Schueller in 1919, a French chemist. The company has itself employs 20,000 chemists till the date. The number shows L’Oréal’s interest in Research and Development. Continuous patent registration is where L’Oréal stands out, it has registered total 498 patents in the year 2017. L’Oréal also stands as the first cosmetics group in the world with the international presence in 150 countries. Every year, the L’Oréal, in association with UNESCO organizes a program called “For Women in Science” where it celebrates and awards five eminent researchers from five continents. Around 100 laureates have been awarded since 1998, three of them have also received a Nobel prize.

L’Oréal has diversified itself by putting a foot in skincare, haircare, makeup, fragrances and hygiene products market where it beats the other giant players in the market. L’Oréal has observed 25% growth in online cosmetic sales worldwide having additional 10% share in the beauty market. The sales of L’Oréal have been roaring so as to fulfill its mission to furnish all with beauty. L’Oréal is reinventing conventional hair salons by adding an element of creativity, thus making it creative hubs. 1,500 salon managers from more than 60 countries came together at the L’Oréal Professional Business Forum in October 2017. It trains 450,000 hairdressers each year with around 250 training studios worldwide. L’Oréal is 10th on the top 10 fmcg companies in world 2018 list.

PARAMETERS:

Revenue: $ 32004 million

Net Profit: $ 4612 million

Market Capitalization: $ 127548 million

Number of Brands: 34


9. Philip Morris

Philip Morris International Inc is one of the largest FMCG companies in the world with a strong worldwide presence.


Image: company website

It’s a multinational company with over 26 well-reputed brands which are sold across different continents. The company which has its operational headquarters in Lausanne, Switzerland and corporate headquarters in New York, started off as a single shop on London’s Bond Street in 1847. Philip Morris marks its presence in over 180 countries other than the US with its iconic brands. One of its iconic brands is Marlboro which fetches billion dollars of revenue to the company. The top brands make it one of the top FMCG companies in the world. Philip Morris invests in Research and Development to decrease the severity of the diseases.

Lately, Philip Morris has increased its capital expenditure to $1.5 billion for unit production. The company is still leading in its own industry despite decline of the market. Philip Morris Inc total volume sales declined by 2.3% due to this reason in 2017 where total industry volume down is 7.2%. Philip Morris has still achieved better than anticipated performance with the help of valuable learnings from its past experience. The company houses more than 80,000 employees worldwide. Despite many differences between the public and the company, the PMI stands as a successful public company.

PARAMETERS:

Revenue: $ 27580 million

Net Profit: $ 6341 million

Market Capitalization: $ 155213 million

Number of Brands: 26

8. JBS

The world’s second-largest food company, JBS, with an extensive product portfolio, producing chiefly frozen meat & poultry.


Image: company website

This leading FMCG companies also has food processed and maintained with international standards, backed by well-known brands sold in more than 150 countries. JBS boasts 10 iconic billion-dollar brands and is one of the largest meat processing company in the world. The company was formed in Brazil in 1953. 1980 was the time when the company started to observe significant growth. The company has more than 300 production facilities in different countries. The company has over 20 sales offices worldwide. The company has created a niche market in ready to eat, fresh and frozen products.

In many cities, the company’s production facility represents the largest private sector employer. By generating direct and indirect jobs, the company plays an important role in local communities and helps develop local economies. JBS also is the main sponsor of the Germinare Institute in Brazil, a business school for children and adolescents between 12 to 18 years of age in Sao Paulo, Brazil. The company was successful to create the first sustainable hamburger in association with McDonald’s. The company has also received many awards for its “Roast in Bag” product. “Today is Chicken Day” is the largest Brazilian platform focused on chicken with more than 6 million interactions. The company has over 2,15,00 employees all around the world. JBS USA has occupied the second place for the production of meat in the United States.

PARAMETERS:

Revenue: $ 48745 million

Net Profit: $ 534 million

Market Capitalization: $ 24832 million

Number of Brands: 10

7. Coca Cola

The flagship product of the Coca-Cola company is the coke which was originally intended as a patent medicine which helps to reduce the stress.


Image: pixabay

The company produces concentrates which result in iconic products such as diet coke, coke zero, Coca-Cola Vanilla, etc. The Coca-Cola Company is the world’s largest beverage company and one of the top FMCG companies in the world owing to its product range and distribution. The company owns the market of more than 500 nonalcoholic beverage brands, which they group into the following category clusters: sparkling soft drinks; water, enhanced water and sports drinks; juice and dairy beverages; tea; coffee; and energy drinks. The company markets four of the world’s top five non-alcoholic soft-drink brands that are Diet Coke, Coca-Cola, Fanta, and Sprite. The company sells its finished beverage products in more than 200 countries.

All FMCG products are furnished to consumers in all over the world, through the network of Company-owned and distribution operations, as well as independent bottling partners, distributors, and retailers — the world’s largest beverage distribution system. The company is also known for its innovative way of distribution and promotion; this is one of the reasons why the products are much popular within youngsters. 60 billion servings of all beverages consumed worldwide every day. The company’s main operating segments are Europe, Middle East, Africa, Latin America, North America, Asia Pacific, etc. The company takes it commitment to sustainability very seriously. 89% of bottling partners and 90% of direct suppliers achieved compliance with supplier guiding principles. 1.7 million women enabled through 5by20 initiative and gained economic empowerment. The company has strategically acquired the brands like Minute-Maid, FUZE, Monster, Vitamin Water, etc.

PARAMETERS:

Revenue: $ 35410 million

Net Profit: $ 1248 million

Market Capitalization: $ 184994 million

Number of Brands: 500+

Number of Brands: 52

6. AB InBev

Anheuser-Busch InBev is a Belgian-Brazilian company selling transitional beverages across the world.


Image: company website

The company is headquartered in Leuven, Belgium and it is also considered the world’s largest beverage company after its acquisition of SABMiller in October 2016. The company was originally formed with the big companies came together to form today’s AB InBev, which were: Interbrew (from Belgium), Ambev (from Brazil) and Anheuser-Busch (from the US) in 2008. Ab InBev has won over 190+ awards globally in 2017. The company has an international presence with more than 500 brands serving the customers. As one of the top FMCG companies, it has leading billion-dollar brands which have a steady growth. The brands fetched combined 16.8% revenue growth. The company easily boasts the strongest organic revenue growth in 2017 of all global FMCG companies. The company has operations in almost all beer markets with the brands getting sold in 100 countries worldwide.

In 2017, the company has observed 5.1% overall revenue growth and 13.4% EBITDA growth. The company was declared as the world’s most admired company by Fortune magazine. The organization has received 100% score on the 2017 corporate quality index and the best place to work.  The company tries to match the pace with the world of clean energy as a result of which Budweiser has planned to switch to renewable energy for US brewing. The company has committed to shift to renewable energy completely by 2025. The company has an Analytics lab in Illinois known as Bud Analytics lab which has specific purpose to develop data research and innovation which can solve problems, i.e., assortment optimization, social media, market trends, etc.

PARAMETERS:

Revenue: $ 56444 million

Net Profit: $ 7996 million

Market Capitalization: $ 172291 million

Number of Brands: 500

5. Unilever

Unilever is an Anglo-Dutch company having headquarters in London, United Kingdom and Rotterdam, Netherlands.


Image: flickr.com/photos/withoutsound/

Unilever owns more than 300 brands worldwide spread across various product segments, which makes it one of the top FMCG companies in the world. The company was founded in 1930 as a result of the merger of Margarine Uni and Lever Brothers. Soap and margarine producers collaborated and created a multinational company catering to the thousands of daily needs. The product portfolio of the company includes food and beverages, cleaning agents, personal care, home care, refreshments, etc.

One of the oldest multinational companies is present in around 190 countries. The company owns 15 billion-dollar brands. All the iconic brands of Unilever make up to 58% of the total turnover. 18 of the company’s top brands qualified as sustainable living brands which grow faster than 50% and delivering more than 605 of the overall growth of the company. Some o the top brands are AXE, Dove, Knorr, Lipton, Sunsilk, and Surf. Unilever has made many strategic acquisitions like Breyers from Kraft which is largest ice-cream manufacturer in the US. Unilever involves itself in many CSR activities, the Lifebuoy Roti campaign was a significant marketing achievement. Spreading the awareness about health, giving employment to women in rural areas, etc. have been efforts put in by the company. The strength of Unilever is its valuable supply chain network. In countries like India, it is very hard to penetrate into the farthest corner of the country. Unilever made it possible through its experience in distributors network. The company’s product portfolio includes premium products as well as budget products.

PARAMETERS:

Revenue: $ 66068 million

Net Profit: $ 7978 million

Market Capitalization: $ 127900 million

Number of Brands: 310

4. Pepsi Co

PepsiCo is the proud owner of the highly reputed brands like Lays, Pepsi, Tropicana, Quaker, etc.


Image: pixabay

The corporate rivalry of PepsiCo with Coca Cola has been amusing for people and its true that loyalist of Pepsi won’t buy Coke and the vice versa. PepsiCo Inc is an American multinational food and beverage company which is among the top FMCG companies worldwide. The company is headquartered at Purchase, New York and currently headed by the CEO, Indra Nooyi. The company has launched successful products like Diet Pepsi, Pepsi, Lays chips, etc. The brand equity of these brands has always been sky-high.

PepsiCo was formed in 1965 with the merger of the Pepsi-Cola company and Frito-Lay Inc. Then it's namesake product Pepsi was expanded to a wide range of food and beverage products. Mountain Dew, Gatorade, 7 Up, Doritos, Lipton teas, Cheetos, Mirinda, Aquafina, etc. are the names that are internationally recognized for which the top of the mind awareness is high. Some of these brands were strategically acquired and some of these were launched looking as per the need of the market. PepsiCo has secured a position in Fortune’s ‘World’s Most Admired Companies’ list and ranked 28th on the most respected companies list by Barron’s. The Food for Good Program of PepsiCo received Ethical Corporation Award and not to mention, it is one of the Fortune 500 companies. The company is recognized by Carbon Disclosure Project for the 7th consecutive year with Dow Jones Sustainability index of 100%. The company was named among Corporate Responsibility Magazine’s World's 100 Best Corporate Citizen in 2017.

PARAMETERS:

Revenue: $ 63525 million

Net Profit: $ 10509 million

Market Capitalization: $ 153570 million

Number of Brands: 22

3. Procter & Gamble

Procter & Gamble was founded in 1837 by British American William Procter and Irish American James Gamble making it one of the oldest Fortune 500 company.


Image: company website

The famous brand “Pringles” was sold to Kellogg’s when Procter & Gamble decided not to venture into the food market. Earlier the company’s product portfolio included foods, snacks, and beverages, and all these various popular brands make P&G among the top FMCG companies in the world. In 2014, the company took a big step to streamline its business by selling off almost 100 brands and focus on remaining 65 brands. The company is headquartered in Cincinnati, Ohio, United States of America.

Some of the famous brands of the company include Vicks, Whisper, Old Spice, etc. The product portfolio of Procter & Gamble includes Baby, Feminine and Family Care; Beauty; Home Care; Health Care and Grooming products. The company overall developed market is proportioned at 65% means the market. The highest net sales of Procter & Gamble occur in North America which is almost half of the total revenue. The other regions are Latin America, India, Africa & Middle East, Europe, Asia Pacific and China having 8%, 7%, 23%, 9% and 8% respectively. The dividends per share distributed have been steadily increasing year by year stopping at 2.7$ in 2017. The company has always communicated its message strongly like the Always #LikeAGirl campaign, which has started a movement and helped girls worldwide feel more confident. One of the prime product of Procter & Gamble is Tide PODs which completely changed the game of laundry detergents and reformed the laundry expectations.

PARAMETERS:

Revenue: $ 65058 million

Net Profit: $ 10194 million

Market Capitalization: $ 197798 million

Number of Brands: 105

2. Johnson & Johnson

Johnson & Johnson’s products are divided into main three categories: Consumer Healthcare, Medical Devices, and Pharmaceuticals.


Image: flickr.com/photos/jeepersmedia/

The company is headquartered in New Brunswick, New Jersey, United States and it has almost 250 subsidiaries in almost 60 countries worldwide. Johnson & Johnson has mainly captured the premium segment for all of its products and its wide global distribution makes in a leading FMCG brand. Johnson & Johnson was founded in 1885 by Robert Wood Johnson and James Wood Johnson. In 1961, Janssen Pharmaceuticals was acquired by Johnson & Johnson and remained a key strategic business unit for the company.

Johnson & Johnson’s baby products, Clean & clear face wash, Tylenol medications, Band-Aid brand line for bandages etc. have been some of the famous brands in the portfolio of Johnson & Johnson. Janssen is the pharmaceutical wing of the company which is one of the leading pharma units with extensive research and development facilities. The company has made headlines with its unique offerings. The company has opened a path to expand parental leave benefits as well as military leave benefits. In 2017, the company was named in the Fortune Change the World list and Most Admired Companies list. The Makers program started by Johnson & Johnson recognizes women who go above and beyond the mark to make a difference through their hard work. The company has launched a set of five health goals to be achieved by 2020 calling it as “Health for Humanity 2020 Goals”. The commitment to innovation and health by the company has immeasurable. The company’s institutes train around 1,25,000 healthcare provider every year in its 26 campuses all around the world.

PARAMETERS:

Revenue: $ 76450 million

Net Profit: $ 1300 million

Market Capitalization: $ 344317 million

Number of Brands: 90

1. Nestle AG

Nestle is a food and beverages company having head office in Vevey, Vaud, Switzerland holding true essence of Switzerland.

Image: company website

Being the largest food company in the world, it is on the top of by the revenue in 2017 and is ranked among the top on the Fortune 500 list of 2017. The company has whopping 2000 total brands worldwide which makes it one of the top FMCG companies in the world. Nestle manufactures and distributes baby food, medical food items, bottled water, cereals, coffee, tea, confectionery, frozen food, etc. in its international market. It has 22 billion-dollar brands with an international presence in 194 countries. The famous brands of Nestle are Nescafe, Nespresso, Kit Kat, Maggi, etc. the brand Maggi has largely penetrated in India. Not only the Indian households but also in the educational institutes’ residential facilities have trusted Maggi since its inception. Surprisingly, it is one of the main shareholders of L’Oréal – the largest cosmetics company in the world.

The company is ahead in its CSR activities as well. The company has set a goal to help 50 million children by 2030 to lead healthier lives. Moreover, it is also committed to improve 30 million livelihoods in communities directly connect to Nestle’s business activities. Nestle for healthier kids celebrated International Chef’s Day by conducting workshops with top professional chefs from over 50 countries. Nestle invested 1.7 billion Swiss francs for research and development. The scientists at Nestle has published 313 research papers in the year 2017. 57% of the volume of Nestle’s 12 priority categories of raw materials and paper are responsibly sourced. By 2025, Nestle’s aim is to source all its eggs from cage-free hens for all food products globally. The company employs 3,25,000 employees internationally.

PARAMETERS:

Revenue: $ 93586 million

Net Profit: $ 7487 million

Market Capitalization: $ 267054 million

Number of Brands: 2000


Rank Methodology:

1. The leading & top 15 FMCG companies in the world are considered.

2. Parameters like revenues, net profits and market capitalization are taken and given weightages of 0.7, 0.2 and 0.1

3. The overall score is calculated and the final ranking is done.


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