Top 10 Global Mobile Phone Brands in 2018

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Mobile Phones have become inherent part of our lives. Smartphones have revolutionized the way people use mobiles today. Consumer preferences are dynamically changing and hence it's a world of latest style and innovation for these top mobile brands. High resolution cameras, quicker processors, stylish look, design, new options, style etc are what the consumer needs, and the top phone brands and new rising mobile companies are exploiting these options to differentiate from their competitors. The list of top mobile brands includes Apple, Samsung, Huawei, Vivo, Oppo, LG followed by ZTE, Alcatel and Lenovo. The leading global mobile phone brands comprise of leading players which have a strong global presence. Customers have a wide range of handsets to choose from the various offerings from the biggest mobile phone brands. Here is the list of the top 10 mobile brands in the world in 2018 as per shipment units, sales and profit.


Quick Glance :

Below are the top mobile brands in 2018:

1st Place : Samsung

2nd Place : Apple

3rd Place : Huawei

4th Place : Oppo

5th Place : Vivo

6th Place : Xiaomi

7th Place : LG

8th Place : Lenovo

9th Place : ZTE

10th Place : Alcatel-Lucent

For More details about rankings and parameters on these mobile brands, read on.


Top Mobile Phone Brands 2018 Ranking with Parameters (Shipment, Sales, Profit):


10. Alcatel-Lucent

Established in 2004, Alcatel-Lucent is French based smartphone organization, having a strong global name in top mobile brands.


Image: company website

In 2006 Alcatel was merged to US based company Lucent to form Alcatel-Lucent enterprise. This merger was done as both the companies were confronting extreme rivalry in the telecommunications industry, and looking back, it has worked in favor of the companies.

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In 2016 Alcatel-Lucent was acquired by Nokia mobile company but still it carries the name Alcatel-Lucent enterprise. This acquisition was done to make it a strong contender to the opponent firms like Sony Ericsson and Huawei, whom Nokia and Alcatel-Lucent had outperformed in terms of total income in 2014. The flagship product of Alcatel-Lucent is OneTouch series. Alcatel-Lucent has international presence in 170 countries, which shows why it deserves to be a part of the top global mobile brands worldwide. The company has a robust client base attributable to its specialization in technological innovation and additionally offers its customers with custom-made solutions for their specific desires. Alcatel-Lucent shipments are around 50 million units during a year. The premium brands of Alcatel-Lucent are Pixi, Idol and Pop ranges. The company recently launched A50, A30 plus, Idol 5S, Pop 4 plus smartphone mobiles. Alcatel-Lucent has been able to incorporate virtual reality in their Idol 4 and Idol 4s series. Alcatel-Lucent had a market share of 1.3% in 2017. Alcatel is 10th in the list of top mobile brands 2018.

Units Shipped (Million) : 20

Profit (in million $): 218

Sales (in million $): 15,149


9. ZTE

Telecommunications equipment and mobile manufacturing brand ZTE from China is a leading smartphone company.


Image: flickr.com/photos/janitors/16538062879

ZTE is one of the global leaders in making smartphones, feature mobile phones, tablets etc apart from telecommunication and network equipment. More than 70,000 people are employed with the ZTE company which has a very strong worldwide presence owing to its diverse range of mobile phones and strong distribution network. The mobile phones made by ZTE are also sold with the name OEM in different parts of the world. ZTE company has subsidiaries named ZTEsoft, Zonergy and Nubia Technology which are all involved in telecom equipments and peripherals. With extensive distribution and strong marketing, ZTE has its business spread in 140 countries. Such a strong presence and good revenues show why ZTE is one of the top global mobile phone brands in the world market. ZTE Axon M launched in 2017, is an all-packed smartphone with all features to compete with the best smartphone brands. ZTE is 9th in the list of top mobile brands 2018.

Units Shipped (Million) : 45

Profit (in million $): 719

Sales (in million $): 17123


8. Lenovo

Lenovo is Chinese multinational company and is the world's prime laptop manufacturer.


Image: pixabay

Lenovo was founded in the capital of China in 1984 and it entered the mobile industry in 2012. Over the years, Lenovo has worldwide presence in around 160 countries, and has grown to become one of the top global mobile companies. Some of the popular smartphones of Lenovo are P Series, K Series, Zuk Series, A Series and VIBE. Lenovo launched the Moto Z models which reinforces its philosophy of “Different is better”. Lenovo will be launching Tango handset that can be altered to video projectors or speakers. For developers, Lenovo released a smartphone-based program which can incorporate handsets with services hosted in the web cloud. Lenovo launched ZUK Z1 to provide a whole package of power pack performance and user-friendly experience and it has Cyanogen operating system that permits customization of the user interface. Lenovo India sells its mobiles and accessories largely through flash sales in India. Lenovo’s Tango models have sensors which can track motions and measure the contours of rooms; also it can map interiors of the buildings.  Lenovo has raised the competition among its peers by using augmented reality and advanced innovation. Lenovo is 8th in the list of top mobile brands 2018.

Units Shipped (Million) : 50

Profit (in million $): 535

Sales (in million $): 43,035


7. LG

Founded in 1958 LG is South Korean Electronics Company having a strong global presence.


Image: pixabay

LG’s premium mobile brands embody the G-Series, the K-Series, LG Tribute, the LG G Flex and also the LG Nexus. LG sells nearly sixty million units a year, making it one of the most popular and high volume-driven mobile companies in the world. In 2016, LG shipped 12 million units of smartphones. In 2017, LG Electronics’ revenue totaled at 57.71 billion U.S. dollars. LG Electronics (LG) is anticipated to launch the 2018 edition of its premium flagship smartphones K8 and K10 at MWC 2018 which is set to roll out worldwide in countries like Europe, Asia, Latin America and the Middle East. These smartphones have advanced camera features such as high speed auto focus and noise reduction for better low-light photography. K-Series mobile range continues to deliver exceptional smartphones to customers at exceptional prices. LG Electronics will roll out smartphones with AI technologies at MWC 2018. The new technology is going to be embedded in the 2018 version of the LG V30 model which will be LG’s most advanced smartphone till date. LG is 7th in the list of top mobile brands 2018.

Units Shipped (Million) : 55

Profit (in million $): 110

Sales (in million $): 46800

6. Xiaomi

Xiaomi is one in all the quickest growing smartphone company in the world that manufactures smartphones, mobile apps, laptops.


Image: company website

Xiaomi was founded in 2010 by Lei Jun, and released its first smartphone in 2011, and since then Xiaomi has become the 8th largest smartphone manufacturer in the world. Xiaomi’s flagship brands are the Redmi and Mi series, which have grown significantly in popularity. Xiaomi has been able to create brand value owing to its focus on continuous innovation in technology. It also has been able to gain large market share due to its extensive advertising and marketing strategies especially in India and China to boost its sales of smartphones. With a consistent growth, Xiaomi is competing with the top global mobile brands in the world. In March 2018 Xiaomi launched Mi MIX 2S. Xiaomi’s MIUI 9 has in-built feature that allows users to do advanced customization. The company has been able to mark its presence in markets of India, China, Brazil, Singapore, Turkey, and Asian nation with its exclusive Mi and Redmi Series mobile phones. Xiaomi shipments of smartphones were around 90 million in 2017 and have able to create a big presence in the top 10 smartphone companies in the world and are known as the Apple of China. Xiaomi had a market share of 15.5% in 2017. Xiaomi is 6th in the list of top mobile brands 2018.

Units Shipped (Million) : 95

Profit (in million $): 1000

Sales (in million $): 17000


5. Vivo

Vivo is the largest manufacturer of smartphones, smartphone accessories, software, and online services based in China.


Image: company website

Started in 2009, this is the fastest growing smartphone company in the world having a strong global footprint with its wide mobile range. Vivo had recently developed Android-based software system known as Funtouch. Vivo entered the top mobile phone brands within the half quarter of 2017 with a worldwide market share of 10.7%.  Some of the premium smartphones of Vivo are X series, V series as the middle-priced phones and the Y series as the low-end smartphones. In 2018 Vivo released exclusive smartphones X20 UD, the world's preliminary smartphone with a fingerprint scanner that utilized the "ClearID" technology. Celebrity endorsements, sponsorships have propelled the brand vale of Vivo. Vivo recently launched V9 mobile series that is similar to Apple’s iPhone X with its notch display. Vivo is the first Android company to launch smartphones that features a notch display similar to Apple’s iPhone X that has a full view display with a notch on top. Vivi is 5th in the list of top mobile brands 2018.

Units Shipped (Million) : 95

Profit (in million $): 1125

Sales (in million $): 46484


4. Oppo

China based Oppo mobile phone brand is one of the most prominent new companies in the world.


Image:https://www.flickr.com/photos/liewcf/38133039542

The Oppo company, which was formed in 2011, is headquartered in China and has a strong global presence with its mobile devices and accessories. Oppo has produced a wide range of smartphones ranging from the low segment to targeting the affluent customer segments. Some of the most prominent phones brands by Oppo are Find 5, Find 7, N1, N3 etc. Oppo’s A77 model was launched in 2017. Oppo has managed to create a strong brand presence despite being a late entrant in the smartphone market. However, aggressive marketing and branding along with good product quality has enabled Oppo to be among the top mobile brands globally.

Oppo in 2017 became the official sponsor of the cricket team for India, which gave the brand massive credibility as well presence. More over, the company in India engaged with Bollywood celebrities who became the face of the brand. Apart from this, a strong distribution network covering more than 200,000 retailers has enabled the brand to have a strong reach within India itself. Oppo is 4th in the list of top mobile brands 2018.

Units Shipped (Million) : 111

Profit (in million $)~ 1400

Sales (in million $)~ 60000


3. Huawei

Founded in 1987, Huawei is the largest smartphone manufacturer in the world based in China.


Image: company website

Huawei has the best innovation centers across the globe and in 2016, Huawei invested 14% of their revenue in R&D. Huawei has global presence in more than 170 countries and is also anticipated to build and develop its own operating system, which shows its strong presence in the mobile market. Huawei shipped 153 million smartphones in 2017. Huwaei was positioned among the top Fortune 500 companies in 2017. Also a good number of the Fortune 500 companies chose Huawei as their business partner for digital transformation. In March 2018, Huawei launched a highly sophisticated and powerful smartphone; the Porshe Design HUAWEI Mate RS mobile phone featuring innovative in-screen fingerprint sensor and dual fingerprint design, AI processor and triple camera with high quality image capture. This smartphone is going to surpass the most demanded smartphone. In March 2018, Huawei unveiled the much-anticipated smartphone models such as HUAWEI P20 and HUAWEI P20 Pro which has the world's first Leica triple camera. All innovations and R&D have enabled Huawei to establish itself as a top global mobile phone brand. HUAWEI has set the expectations high for smartphone photography through which anyone can capture professional quality images. Huawei is 3rd in the list of top mobile brands 2018.

Units Shipped (Million) : 152

Profit (in million $) 6890

Sales (in million $) 87646


2. Apple

Apple maintains its top position in the smartphone industry as the most preferred brand.


Image: pixabay

Founded in 1976 by Steve Jobs and Ronald Wayne, Apple today is known for its classy iPhones. Apple has a large customer base because it offers products which have superior design and features, which have become more of an aspirational brand for people worlwide. Apple has been able to maintain the quality of its products as it always incorporates rapid technological advances and evolving design approaches. Many competitors of Apple try to imitate its features and sometimes even do price cutting mechanism to gain market share but it has not able to deter the large customer base Apple has. This shows why Apple is the top global mobile phone brand in the whole world. Apple has worldwide presence in around forty countries and 499 retail stores in twenty two countries as of December 2017. Apple INC is known for its high specification and stylish iPhone that is the signature product of Apple. In 2017 its revenue amounted to $229 billion. Apple unveiled its first-generation iPhone on 2007, and the most recent iPhone mobile models are the iPhone 8, iPhone 8 Plus the new generation of iPhone in a stunning red finish which has advanced cameras, powerful and smartest chip ever in any smartphone. Apple is anticipated to launch iPhone X Leather Folio, future generation iPhone which can have a full-screen display with a face ID. Apple is 2nd in the list of top mobile brands 2018.

Units Shipped (Million) : 215

Profit (in million $): 48,351

Sales (in million $): 229,234


1. Samsung

Headquartered in Samsung town, Samsung electronics is a South Korean company and is a subsidiary of Samsung group.


Image: company website

Samsung mobile is market leader in the smartphone industry as it continuously strives to enhance product capabilities through its extensive R&D. Samsung has broadened its offerings for mid and lower priced smartphones to high-end mobile phones in the affluent segment. Samsung is popular for its Samsung Galaxy smartphone range. The flagship products of Samsung are Samsung Galaxy S7 edge+ and Galaxy Note 7. Recently, Samsung developed Tizen OS for its smartphones an alternate to its Android-based smartphones. Galaxy J7 Prime 2 is the latest mobile launch of Samsung in March 2018. For its latest launch Galaxy S9 Samsung also partnered with Audio expert companies such as AKG and Dolby to give customers a high quality sound experience. Samsung India is re-launching its most successful smartphone, Galaxy S8, with a majestic Burgundy Red color. Samsung had a market share of approximately 20%, making it one of the top mobile phone brand globally. Samsung is 1st in the list of top mobile brands 2018.

Units Shipped (Million) : 315

Profit (in million $): 18,947

Sales (in million $): 170,625


Ranking Methodology:

1. The leading mobile phone companies were taken

2. Parameters like Sales, Profit and Shipments are considered

3. The final rankings were based on the scores obtained


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