Top 10 Consumer Electronics Companies in the World 2018

Posted in Top Brand Lists, Total Reads: 11404

3. Microsoft

Microsoft was founded by Bill Gates and Paul Allen on April 4, 1975.


Image: pixabay

At a point in time Microsoft was the world’s largest software maker measured in terms of revenues and it is also the most valuable company. The company invests a lot in research and development and this is shown in the continuous product updates and product development over the years.

It launched the Microsoft windows and then later with commoditization of the MS office and the later standardization it benefitted immensely because the consumers of the MS office found it very useful and easy to use software. Therefore, it gained wide popularity as a top consumer electronics company in the world. The cloud business solutions and the software solutions support it provides to its users is again a leverage point on which it capitalized over the years and milked profits from this segment. It focused on innovation and differentiating with the help of new products from time to time. Network effects is what is proving to be the biggest advantage for this company. Since many people are using windows, the company gained a unique market share and customer’s pocket and mind that the competition is actually only almost with Apple & Samsung- it’s closest rival in the industry.

Sales revenue (USD Bn)- 89.95



Looking for Similar Lists, Browse more Top Lists

Share this Page on:
Facebook ShareTweetShare on Linkedin