Top 10 Television (TV) Brands in World 2018

Posted in Top Brand Lists, Total Reads: 7581

5. Hisense

Hisense is one of the largest TV manufacturer brands in the world.

Image: company website

It was established in 1969 around by Government of China in Shandong and has since then become one of the most prominent TV companies worldwide. It has two companies namely Hisense Electric and Hisense Kelon electrical holdings along with many other subsidiaries.

It has 13 manufacturing units across china and sell products across 130 countries. It is well known as Original Equipment manufacturer for making electronic goods to be marketed by other companies. In 2015, it started selling televisions in the brand name of Sharp in America. In 2017, it bought 65% share in Toshiba TV business taking a leap in the Television market shares. Hisense grew mainly because of frequent purchase of technology from foreign firms such as Toshiba, Qualcomm among many others. Decade 1990s was a boon to the company as it acquired 10 failing electronic companies and leveraged itself in technology, innovation and size. Understanding the importance of R&D, it invests a lot of capital in this domain- 5% of the annual revenue which made it the leader in laser Display technology. Hisense primarily focussed on flat panel TVs which is number one in China in the last 12 consecutive years. It developed the world’s first laser Cinema TV in 2014. In CES awards, its TV model ULED and 4k Laser Cast won “Global display tech gold award of the year” in 2015 and 2017 respectively. Hisense believes that high level of quality creates strong long lasting reliable products and for this continued innovation and great service is very important.

Parameters (S in $billion)

Market Share: 6

Revenue: 5.256

Market Cap: 2.25

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