Top 10 Television (TV) Brands in World 2018

Posted in Top Brand Lists, Total Reads: 7582

4. Sony Electronics

Today’s Sony started its journey long back in 1955 when it started producing Transistor Radios which received a worldwide commercial success.

Image: company website

Soon, it started research and development in communication and successfully delivered world’s first direct-view portable transistor TV in 1960. Within two years, it came with the world’s smallest and lightest monochrome TV too.

Sony manufactured televisions under the name LCD Wega until 2005 when it shifted to BRAVIA series of televisions which is actually a completely independent subsidiary of Sony Corporation and not just a brand of products. Under BRAVIA, many television series were launched-some were discontinued and some are still bought by consumers. They are BX series-small LCD TV, EX series-mid size available in LED and LCD both, NX series- extra feature of Corning gorilla glass, HX series- X-Reality pro picture engine and skype camera in addition to all features of NX, NSX series- powered by Google TV and the most recent one being Android TVs- available in medium to wide screens. Android TVs have got much smarter. It gives an array of ecstatic choices-personalised recommendations for videos/audios/programs on the home screen, one tap ease of connection to mobile/tablets/laptops, all kinds of gaming, control TV through remote with built in mic and many more. Both OLED and LCD based TVs are flagship models of BRAVIA which is high on demand worldwide not only because of technology but self-illuminating slim design.

Parameters (S in $billion)

Market Share: 5.6

Revenue: 9.17

Market Cap: 34.5

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