Top 10 Television (TV) Brands in World 2018

Posted in Top Brand Lists, Total Reads: 8985

3. TCL

TCL has been commercially rebranded in 2014 to give a new meaning to its name-The Creative Life.

Image: company website

This company is very old approximately 37 years and is based out in Guangdong, China and currently it operates in more that 80 cities across the world- with 20 manufacturing units and 35 Research and development centres. In 2010, It got listed on Hong Kong stock exchange so as to raise fund for making LCD and LED Television screens and collaborated with Shenzen Government to set up manufacturing plant worth $4billion.

Being very much strategic, in recent years it acquired Palm brand from HP and started making smartphones in the name of brand BlackBerry. TCL has now focussed on developing nations’ market trying to penetrate deeper to achieve regional awareness and purchases. In India, it recently launched “iFalcon” which is highly customised to meet Indian market needs. This TV has partnered directly with Online video streaming websites such as Netflix, YouTube and Eros, hence providing end to end home entertainment requirements and amazing smart home experience.  The organisational structure is fully vertically integrated which allows it to facilitate state of the art factories because of which it is capable of making each and every component of Television on its own. It aims to continuously develop highly innovative products and provide customer delight in the mass electronics market. It is among top three Chinese companies in registering highest number of patents each year.

Parameters (S in $billion)

Market Share: 10.9

Revenue: 2.52

Market Cap: 2.8

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