Top 10 Television (TV) Brands in World 2018

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2. LG Electronics

LG is widely known for the smile it creates through its prominent logo which means Life’s Good.

Image: company website

It is based out in Seoul, South Korea and will cross 60 glorious years this October in electronics industry. LG is recognised as a pioneer in Korean Televisions, Refrigerators, Washing Machines and Air Conditioners, and is a leader in the TV segment.

Not only this, it was the first to develop plasma TV with 60-inch display and the first to bring 84-inch Ultra-HD TV for sale. Despite of a few international controversies based on its operations and human rights, it is able to continue the legacy of being in top television selling leaders. LG is renowned for the premium quality OLED TV sets. It makes the best of OLED TVs in the industry with superb picture quality and design. It has strategized to focus on premium market segment more than volume based huge sales. Looking back to the double-digit percent increase in market share in last 2-3 years, there is no doubt that it has leveraged its position too well in the market. In 2017, it won the year’s Best of Best award for modelling OLED Signature TV by CES-The Global stage for Innovation 2017.

Parameters (S in $billion)

Market Share: 12.1

Revenue: 16.85

Market Cap: 13.52

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