Top 10 eCommerce Companies in India 2018

Published by MBA Skool Team, Last Updated: May 18, 2020

Ecommerce websites have revolutionized the way in which shopping was done earlier. Ecommerce websites have become the shopping destination for millions of people in India. The major ecommerce companies in India compete on the basis of offers, discounts, and product offerings to remain at the top. Some of the top ecommerce companies in India include Flipkart, Paytm, BookMyshow, Myntra, etc. Here is the list of top 10 ecommerce companies in India 2018.


Top Indian eCommerce Companies 2018 by GMV


10. BookMyShow

BookMyShow is the largest online portal for booking entertainment tickets like movies, events, concerts, sports, plays etc.


Image: company website

Headquartered in Mumbai, the company was founded by Ashish Hemrajani in 1999, and initially the company was registered under BigTree Entertainment Ltd. Later they changed their brand name to “Go for Ticketing” to “India ticketing” to finally BookMyShow.

The company faced challenges in those days as internet, credit card, debit card, were not prevalent and there was no multiple screens in theatres. The company got a boost when Network 18 invested in the company in 2007 giving them 60% partnership in the business. The company had survived the global financial crisis and the dotcom crash. The company has many sources of revenue but the main source of income is through ticketing which contributes to 60% of their total revenue. The other sources of income are through advertising and promotion of new movies, events and artists. BookMyShow has made partnership with major multiplex chains, theaters, event organizing companies across the country. BookMyShow has partnered with IPL, Formula 1 which has helped the company to become the most successful entertainment portal in India. It has also won many awards such as “The Hottest Company of the Year” in 2011. It has expanded its operations to 4 countries outside India.

GMV (in billion $): 0.36


9. Myntra

Based in Bangalore, Myntra is the most popular online fashion portal famous for its fashionable apparels.


Image: company website

The company was founded by Mukesh Bansal in 2007, and initially the company sold customized gift items, later expanded their business to include apparels and lifestyle products. Myntra was acquired by Flipkart in 2014, and Myntra acquired its biggest competitor Jabong to expand their business. Today Flipkart, Myntra, Jabong together captures a large market share. Myntra acquired Native5; Cubeit to strengthen its mobile app. Myntra has collaborated with Ministry of Textiles to endorse handloom industry. It has also faced criticism for labour issues. Recently, Myntra had acquired a smart wearables devices startup Witworks to reinforce its product development capabilities. The company enjoys a large customer base owing to its continuous innovation in its products. It also provides design for apparel segment in Flipkart. From brands like Fastrack Watches to Being Human, this portal has some of the most recognized and premium brands in its store. Myntra has been always on the front in terms of usage of technology. Myntra is planning to incorporate AI in its app and let users know how they look and give a rating. It will also incorporate augmented reality to produce talking t-shirts. Myntra has associated with Esprit which will allow it to open 15 offline Espirit stores.

GMV (in billion $): 1


8. Makemytrip

Established in 2000 by Deep Kalra, MakeMyTrip is the leading online travel e-commerce company.


Image: company website

Headquartered in Gurgaon, the company facilitates online booking facilities for train, bus, flights, hotel reservation. The company has done a series of acquisitions like holiday IQ, ITC group, hotel travel group and Mygola to expand its business. MakeMyTrip owns 65 retail stores across 50 cities in India. The company also started providing car hire services. Apart from India, MakeMyTrip offers its hotel booking services internationally. The company has its international branches in New York and Sydney as well. The company has done a series of acquisitions to enhance its presence in the South East Asia. MakeMyTrip merged with its biggest rival Ibibo group to become India’s largest travel agency. The company has also launched several mobile apps that provide various travel services such as flight bookings, holiday packages, tickets, hotel booking etc. The company also offers special packages for tourist locations. MakeMyTrip has recently made a strategic partnership with Flipkart to leverage the cutomer base of Flipkart which will allow it to offer travel services in its platform. MakeMyTrip owns recognized brands such as Goibibo and RedBus. The company provides bookings for all major domestic and low-cost airlines operating in India, Indian Railways and all major Indian bus operators.

GMV (in billion $): 1.1


7. Shopclues

Headquartered in Gurgaon, Shopclues is the leading e-commerce brand in India which sells apparels, home and kitchen appliances, electronic and daily utility items.


Image: company website

The company was co-founded by Sandeep and Radhika Agarwal in Silicon Valley in the year 2011. Sanjay Sethi is the CEO of the company, and the company has got funding from investors like Tiger Global, Helion Ventures, and Nexus Venture Partner. In 2015, Shopclues launched its app for android, windows and ios platform. The company shipped 30 lakh products per month in 2017. Shopclues has a feature on its website called as Mysite where merchants can create their own websites to sell their products. Shopclues has done a lot of acquisitions like StoreKing, Momoe to expand its business. The company has 5 lakh merchants and it launched its advertising platform Adzone in 2016. Shopclues has attracted customers from Tier II and Tier III cities and gets the maximum order from tier III cities. In 2016; Shopclues won the Gold Award for its Ghar Wapsi campaign. The company has more than 700 employees and 100 Million visits every year. The company has also faced criticism for selling fake Ray-ban products. Shop clue’s Sunday flea market and Wednesday Super Saver Bazar has been immensely successful.

GMV (in billion $): 1.2


6. Snapdeal

Snapdeal is one of the prominent online e-commerce website in India offering a wide range of categories.


Image: flickr.com/photos/jonrussell/

The company was founded by Kunal Bahl and Rohit Bansal in 2010. Although it was initially started as a daily deals platform but later it emerged as the leading online shopping place for electronics, shoes, men and women clothing, home and kitchen appliances etc. The company grew more as it received investments from global marquee investors like Softbank, Temasek, eBay, Venture Partners etc. Snapdeal made a series of acquisitions such as Bangalore based website Grabbon.com and Delhi based online sports goods retailer, esportsbuy.com It also acquired Shopo.in to add handicraft items in its products portfolio. The company has acquired fashion site Doozton.com and gifting site Wishpicker.com to increase its products offerings.In 2015, Snapdeal acquired Freecharge.com to become the leading e-commerce players in the industry. Snapdeal sells maximum products through its Unbox India Sale, 3day Mega Deals. Snapdeal has a large customer base due to its various deals and discounts its offers. Infibeam is anticipated to acquire Unicommerce, a subsidiary of Snapdeal. The company has 10000 employees and offers more than 12 million products in its website.

GMV (in billion $): 1.5


5. Amazon India

Amazon is the world’s largest e-commerce company and has grown rapidly in India.


Image: maxpixel

Amazon started its operations in India in 2013 but has managed to occupy its place among the top 10 e-commerce companies in India. Based in Seattle, Washington, the company was founded by Jeff Bezos in 1994 and has since then grown to become one of the leading ecommerce companies. Initially Amazon sold books online but later diversified its products to electronics, apparel, Furniture, food, toys and jewelry, videos, mp3, etc. Amazon Inc. has invested 5 billion US dollars in Amazon India to counter rivals like Flipkart, Snapdeal etc. In 2015, Amazon surpassed Walmart to become the most valuable brands in terms of market capitalization. Known for its continuous innovation, Amzaon is anticipated to launch 3-D scan which will help customers find the best fit clothing. The company has over 100 million registered users in India. Amazon offers a lot of products and services such as AmazonPrime, Amazon Drive, Amazon Web services, Kindle etc. Amazon India is set to launch AmazonFresh to cater to grocery needs of Indian customers. The company has made deals with local vendors to provide grocery items within 2 hours. Amazon India is also set to launch Audible which will sell audio books online in its platform. Amazon has signed with renowned authors of the country like Chetan Bhagat.

GMV (in billion $): 3.2


4. Paytm

Based in Noida, Paytm is the pioneer company in India to offer online payment of services.


Image: company website

Established in 2010 by Vijay Shekhar Sharma, One97 Communications is the parent company of Paytm. Paytm initially offered online recharge of DTH, and later it incorporated landline bill, data packs, prepaid and postpaid mobile payments online. In 2014 it launched its own wallet, Paytm wallet where users can add money. Paytm also added payment of education fees, metro recharges, electricity, gas, and water bill and utility bill payments. It also became the official payment gateway for Indian Railways. In 2016 it unveiled QR system of payment which became a huge success in India. From small tea shops to big retail shops had Paytm QR through which Indian customers did the payments for goods and services. Paytm also incorporated online payment for flight bookings, movie tickets, event booking and amusement park bookings. In 2017, Paytm unveiled Paytm Gold that allowed customers to buy pure gold online. It had 100 million app downloads in 2017. Through its e-commerce platform Paytm Mall , it offers a wide range of apparel, electronics, sports items, books, movies, stationery etc. to become the largest e-commerce company in India. Venturing into the e-commerce segment Paytm is giving tough competition to rivals like Flipkart, Amazon, Snapdeal. In 2015, Paytm got a license from RBI to launch a payments bank through which it will offer banking, lending and insurance services.

GMV (in billion $): 5


3. Flipkart

Headquartered in Bangalore, Flipkart is the largest and the most popular e-commerce companies in India.


Image: company website

The company was founded in 2007 by IIT Delhi graduates Sachin Bansal and Binny Bansal, and initially, the company sold books online. Flipkart has done a series of acquisitions to expand its range of product offerings. In 2011, it acquired Mime360 and Chakpak to launch its own music store Flyte Digital but it was not a success as Indian consumers were not willing to pay for songs. Flipkart acquired Letsbuy.com and Myntra to add electronics segment and apparels in its product portfolio. Flipkart has ventured into launching its own range of electronic products under the brand Digiflip. Flipkart owns several brands like Citron, Flipkart smartbuy, MarQ, Billion Brand that offers a wide range of home appliances, personal healthcare, electronic products, larger appliances and mobile phones. Flipkart has faced severe criticism for violating net-neutrality when it made a partnership with Airtel to launch the Airtel Zero platform. Today the company sells a wide variety of products like books, movies, music, games, mobile, accessories, cameras, computers, computer accessories, home and kitchen appliances, TV and video products, apparel, personal and healthcare products. Flipkart is anticipated to start repair service for mobile phones and electronic items. Flipkart launches Big Billion sale to capture a large market share during the festive season.

GMV (in billion $): 6


2. mJunction

mJunction is the largest e-commerce companies in India which is a 50-50 venture by Tata Steel and Steel Authority of India Limited(SAIL).


Image: company website

Headquartered in Kolkata, the company was founded in 2001 by Tata Steel. At the initial stage it sold steel online, and later it expanded its business to include different verticals like e-selling, e-sourcing, e-finance, e-retail. Apart from India, mJunction is the largest e- commerce portal for steel in the world. mJunction was started with the intention to improve the supply chain of steel industry and make the process transparent. mJunction has various online platforms such as metaljunction.com, coaljunction.in, valuejunction.in, autojunction.in, straightline.in and mjunctionedge. All these platforms support small bidders to do transaction as well. mJunction is anticipated to conduct the e-auction for awarding media rights. mJunction has also won prestigious awards for its CSR activities and renowned as the most innovative company of the year. It is the pioneer e-commerce platform which allows selling steels online. It has revolutionized the way in which steel and coal was bought and sold earlier. Viresh Oberoi is the CEO of the company. The company has transacted 556,858 crore till date. It has presence in 25 locations across the country. mJunction won the “Best E-commerce company of the year” award in the ET now making of Developed India.

GMV (in billion $): 9.24


1. IRCTC

IRCTC, a subsidiary of Indian railways is the biggest and the largest e-commerce portal in India.


Image: company website

It was established by the Government of India in 1999 to provide online railway ticketing services for the citizen of India. Today it facilitates services like online ticketing, tatkal booking, tourist destination booking and catering facilities. IRCTC has special tourist destination packages such as Bharat Darshan, Buddhist Circuit train, Maharaja express operation. Recently it started Adbhut Bhutan flight tour package to the happiest country Bhutan. IRCTC has also incorporated adventure tourist packages that offer adventure sports like water sports, adventure and wildlife treks etc. The catering facilities started by IRCTC is a good initiative as it allows passengers to book food from dominos, haldiram at some selected stations. IRCTC has also won prestigious awards such as Legend PSU of the year for Customer Friendly Operations Biggest E-Commerce portal in India in the year 2014. IRCTC has also made a record of booking of 11, 00,000 tickets in a day. This portal serves millions of customers who make their reservations online. IRCTC is the most popular portal in India for booking railway tickets online. IRCTC has a large customer base owing to its varied offerings. It also provides special benefits to senior citizens of the country.

GMV (in billion $): 14


Ranking Methodology:

1. The leading ecommerce companies of India are considered.

2. Parameters like GMV are considered for all these brands.

3. Based on GMV the companies are ranked to final the top ecommerce companies in India.

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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