Published by MBA Skool Team, Last Updated: December 15, 2016
Marketing Strategy of Mobil analyses the brand with the marketing mix framework which covers the 4Ps (Product, Price, Place, Promotion). There are several marketing strategies like product innovation, pricing approach, promotion planning etc. These business strategies, based on Mobil marketing mix, help the brand succeed in the market.
Mobil marketing strategy helps the brand/company to position itself competitively in the market and achieve its business goals & objectives.
Let us start the Mobil Marketing Strategy & Mix to understand its product, pricing, advertising & distribution strategies:
The product strategy and mix in Mobil marketing strategy can be explained as follows:
Mobil has been offering the wide range of engine oil for automobiles. It has improved its product mix by introducing special quality of oils which are made exclusively for sport cars as well as other XUV, Saloon cars, and MUV cars belonging to various brands including Mercedes Benz, Audi, Buick, Chevrolet, Ford, Honda, BMW, Kia Motors, Maruti Suzuki, Mitsubishi, Nissan, Porsche, Toyota, Tata Motors, Lexus and VW. Porsche has partnered with Mobil 1 which has been helping its automobile deliver optimum level of performance enhancing the driving experience. Its product width also includes heavy duty oil, industrial lubricants and speciality lubricants. Mobil also runs retail gasoline station in Florida, New England, California etc. It has improved its packaging for oils cans with the new sleek design with an attractive colour scheme. It has its company name embossed over the caps of its container that induces the feeling of confidence amongst its customers at the time of purchase.
Mobil Price/Pricing Strategy:
Below is the pricing strategy in Mobil marketing strategy:
One of the key factors in determining the pricing for Mobil products is the dynamics of the international market for crude oil.
Fuel prices are determined by continuous changes that occur in crude oil prices, government rules, transportation and logistics cost and also to some extent by fuel specifications. Mobil also focusses on minimizing the low cost upstream operations which is its one of the key strengths. It focusses primarily on shale growth as it cam enhance the paradox of production of oil US. Thus the pricing strategy in the marketing mix of Mobil is dependent upon price of crude oil, government pricing of commodities and demand from customers.
Mobil Place & Distribution Strategy:
Following is the distribution strategy in the Mobil marketing mix:
Mobil has expanded its business across Africa, Europe, Central America, North America, South America and Asia Pacific. In India it carries out the sale and distribution of through its whole sale and retailers present in almost every city and urban town.
It provides quick link to contact the customer care wherein the consumer can talk to the expert for a technical advice in terms of specifications, safety, assistance and environment safety.
Mobil Promotion & Advertising Strategy:
The promotional and advertising strategy in the Mobil marketing strategy is as follows:
Mobil 1 has been a sponsorer for ‘The Grid’ TV Series which is a bi-weekly TV showing the insights of world’s top teams and racing circuits. It is aired on major TV channels which includes national as well as international channels such as CNBC, J-Sports, Solar Sport Cable Thai, Fox International, Bloomberg, BEIN etc. It has been organizing national level quiz contests keeping its buzz amongst its fans and consumers. It also promotes its brand through innovative advertisements and introduction of bike festivals inviting the high end motorbikes and superbikes in for the event. The creates great visibility for the brand for the brand at the national as well as international level. Thus, this gives an overview of Mobil marketing mix.
Mobil is one the major US based Oil companies and was part of the famous Seven Sisters which dominated petroleum industry till the year 1970. It is now merged with Exxon and now forms a new identity known by its parent company namely ExxonMobil. But even today Mobil continues to be a major brand with respect to certain specialized products even after being a part of the group. It has expanded its business in Africa, Central America & Caribbean, South America, North America, Europe and Asia Pacific.
Though oil forms its major part of the business it is also a key player in wind energy, mining, food & beverages, and pulp & paper industry. Mobil keeps its prime focus in reducing environmental effect, deliver operational safety, high quality and improve productivity in each arena of its business operation worldwide.
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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