DuPont Marketing Mix (4Ps) Strategy

Published by MBA Skool Team, Last Updated: April 19, 2020

Marketing Mix of DuPont analyses the brand/company which covers 4Ps (Product, Price, Place, Promotion) and explains the DuPont marketing strategy. As of 2020, there are several marketing strategies like product/service innovation, marketing investment, customer experience etc. which have helped the brand grow.

Marketing strategy helps companies achieve business goals & objectives, and marketing mix (4Ps) is the widely used framework to define the strategies. This article elaborates the product, pricing, advertising & distribution strategies used by DuPont.

Let us start the DuPont Marketing Mix & Strategy:

DuPont Product Strategy:

The product strategy and mix in DuPont marketing strategy can be explained as follows:

DuPont is one of the world’s leading chemical companies having a strong geographic presence across the world. The company has a wide offering as a part of its marketing mix product portfolio. The DuPont product line includes:

1) Agricultural products

2) Food & personal care

3) High performance materials

4) Industrial biotechnology

5) People & process safety

6) Polymers & fibres

It developed many polymers such as Nylon, Teflon, Mylar, Kapton, Kevlar, etc. It also developed CFCs or chlorofluorocarbons for the refrigerant industry along with synthetic pigments and paints. DuPont made investment in automotive industry in 1914.


Image: Wikimedia


DuPont Price/Pricing Strategy:

Below is the pricing strategy in DuPont marketing strategy:

DuPont spends heavily on R&D which adds to the cost of the product but this is essential for continuous innovation to gain an edge overs its competitor and remain competitive.

It uses industrial pricing strategy to meet customer needs. DuPont prices its products in accordance with the industry norms so that the products are rightly priced and attract customers. Such chemical companies are in a B2B business. And hence pricing is also dependent on several factors like economic scenario, taxation policies, FDI policies etc.


DuPont Marketing Strategy comprises of not only its Marketing Mix, but also segmentation, targeting, positoning, competition and analysis like SWOT. Also read DuPont SWOT Analysis, STP & Competitors

DuPont Place & Distribution Strategy:

Following is the distribution strategy of DuPont:

DuPont has many facilities such as manufacturing, processing, marketing, R&D and regional purchasing offices throughout the world. To name a few, major manufacturing sites are at Virginia, Alabama, Houston, etc. Other locations include New York, New Jersey and Vadodara in Gujarat. It is entering into emerging economies of Asia to develop a strong foothold.

DuPont has a efficient business network and ensures that its products are available world wide through several partners and distribution networks.


DuPont Promotion & Advertising Strategy:

The promotional and advertising strategy in the DuPont marketing strategy is as follows:

DuPont is using aggressive marketing strategy to enter into Asia. For this it has ingredient branding strategy in place. The ingredient brands of DuPont are Teflon, stain master, nylon, lycra, VISA, Intel, etc. In production and trade programme push strategy is at play while in consumer advertising pull strategy is at play. The company also showcases its presence through business magazines, seminars & conferences for corporate etc to target its business partners. This completes the marketing mix of DuPont.


About DuPont:

E.I. du Pont de Nemours and Company otherwise commonly referred to as DuPont is an American conglomerate which was founded in July 1802 as a gunpowder mill by Eleuthere Irenee du Pont. Its parent company is DowDuPont and is headquartered in Wilmington, Delaware, US. It is associated with chemical industry, industrial products and chemical sector.

Its tagline is “The Miracles of Science”. DuPont has become one of the biggest chemical companies of the world.

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse 4Ps Analysis of more brands and companies similar to DuPont Marketing Mix. The Marketing Mix section covers 4Ps and 7Ps of more than 800 brands in 2 categories.

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The names and other brand information used in the Marketing Mix section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
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