Published by MBA Skool Team, Last Updated: February 26, 2019
Marketing Strategy of Clean & Clear analyses the brand with the marketing mix framework which covers the 4Ps (Product, Price, Place, Promotion). There are several marketing strategies like product innovation, pricing approach, promotion planning etc. These business strategies, based on Clean & Clear marketing mix, help the brand succeed.
Clean & Clear marketing strategy helps the brand/company to position itself competitively in the market and achieve its business goals & objectives.
Let us start the Clean & Clear Marketing Strategy & Mix to understand its product, pricing, advertising & distribution strategies:
Clean & Clear Product Strategy:
The product strategy and mix in Clean & Clear marketing strategy can be explained as follows:
Clean & Clear has set up itself as a brand which has skill in creating items which are competent in clearing dirt and oil with the goal that the odds of getting skin inflammation gets decreased. It helps in decreasing the impact duration of existing skin break out by tenderly cleaning the zone around the skin break out. The Clean & Clear brand has built up a few items like cleansers, scrubbers and lotions so as to take into account the entire section of healthy skin needs. Clean & Clear items are for individuals with skin conditions like dry, oily or typical having skin inflammation, clogged pores and pimples. Its point is to take advantage of the delicate outlooks of the shoppers towards their healthy skin and demonstrate to them the utilization of its items.
Clean & Clear Price/Pricing Strategy:
Below is the pricing strategy in Clean & Clear marketing strategy:
Clean & Clear has segmented the whole market and kept its focus on the adolescent of the populace which incorporates working professionals and college going students as its essential fragment and has positioned itself in the brains of the customers as an excellent product which deals with every one of the necessities like scouring, peeling and purging the excess dirt and oil.
Clean & Clear has structured a reasonable and sensible pricing strategy so as to make a feeling of getting an excellent quality item at a sensible cost. As it focusses generally on the more youthful piece of the populace it has kept the expenses at an aggressive level with its substitutes. This additionally helps in keeping the items in the spending plan of the buyers so they can buy its items without mulling over the cost. Clean & Clear faces firm challenge from a few brands like Garnier and Nivea which is the reason the valuing technique is planned forcefully. Costs of the items are kept at indistinguishable level from its rivals alongside a few motivating forces and markdown procedures to keep up its client loyalty.
Clean & Clear Place & Distribution Strategy:
Following is the distribution strategy in the Clean & Clear marketing mix:
Clean & Clear is a global brand with its product portfolio obliging a wide scope of requirements of the buyers. In the wake of setting up a solid position for itself in its parent nation it has spread its presence in more than 40 countries with an objective to make a similar position that it has in the minds of consumers of US. A few nations where it has entered the business sectors are India, Spain, Canada, Argentina, United Kingdom, China, Middle-East, Russia, Malaysia and Korea. Clean & Clear has constantly centred around building up a solid system for moving and distribution of its item which helps in flowing its things and having a range to the purchasers easily. In India, the conveyance system of Clean & Clear is profound and solid. Items are brought from the manufacturing facilities and afterward put away in stockrooms and dispersion centre points. The conveyance specialists who are allocated explicit regions over which they have duties get the things from centre points and convey it to the retailers at their demand. The products are sold to purchasers by mediums like business sectors, hypermarket, assortment stores, kirana shops, malls and corner shops.
With the advancement of web-based business sites, the products are likewise available online through different e-shopping doors.
Clean & Clear Promotion & Advertising Strategy:
The promotional and advertising strategy in the Clean & Clear marketing strategy is as follows:
Clean & Clear has structured a few insightful and appealing ads by taking in circumstances from genuine to interface better with the youthful populace. It demonstrates the battles that a youthful individual experience with respect to keeping up a decent healthy skin routine and how it influences their confidence level. It has additionally planned and utilized a few creative posters and print materials which helps in getting a solid brand recall among the customers. This concludes the marketing mix of Clean & Clear.
About Clean & Clear:
Johnson and Johnson is the parent organization of Clean & Clear. Since it deals in Skincare items so it falls under the classification of FMCG. It was established 63 years ago in the United States. Since then it has developed and extended its business area in numerous nations.
The items were truly adept at cleaning the dirt and oil off the surface of the skin and left no residue after washing. Clean & Clear uses essential elements for a gentle wash with the goal that the skin will feel smooth and new.
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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