HDFC Bank Marketing Strategy & Marketing Mix (4Ps)
Published by MBA Skool Team, Last Updated: March 17, 2017
Marketing Strategy of HDFC Bank analyses the brand with the marketing mix framework which covers the 4Ps (Product, Price, Place, Promotion). There are several marketing strategies like product innovation, pricing approach, promotion planning etc. These business strategies, based on HDFC Bank marketing mix, help the brand succeed.
HDFC Bank marketing strategy helps the brand/company to position itself competitively in the market and achieve its business goals & objectives.
Let us start the HDFC Bank Marketing Strategy & Mix to understand its product, pricing, advertising & distribution strategies:
HDFC Bank Product Strategy:
The product strategy and mix in HDFC Bank marketing strategy can be explained as follows:
HDFC Bank is one of the leading banks in India. HDFC offers a wide range of products in its marketing mix strategy, namely in personal and enterprise sector. The various services offered by HDFC Bank are summarized as follows. Accounts and deposits which covers savings accounts, salary accounts, current accounts, deposits, safe deposit lockers, rural accounts and pension accounts. HDFC Bank offers loans to meet the diverse needs and it cover personal loans, car loans, business loans etc. HDFC offers cards which includes credit cards, debit cards, prepaid cards, credit card reward programs and loan on credit card. Demat options for investors which includes demat account, 2 in 1 account, 3 in 1 account and investment assist. Investment options covering Invest Track, investment products, investment advisory group reports, PPF (public provident fund) and sukanya samriddhi account are provided to HDFC customers. Insurances for various options like life, health, motor insurance, travel, home, two wheeler and student travel - suraksha. Forex includes travel solutions, remittance products, other forex services for help and purchase.
HDFC Bank also includes online payment options like Pay bills and shop online, Fund transfer options, bill payments, tax payment, donate online etc. The premier options include Direct equity, Mutual funds, Fixed income products, Insurance, Private equity funds, Structured products and Estate planning
Image: company website
HDFC Bank Price/Pricing Strategy:
Below is the pricing strategy in HDFC Bank marketing strategy:
HDFC Bank follows a competitive pricing strategy in its marketing mix but maintains a premium level at the same time.
It is clearly visible that it enjoys maximum market capital in terms of shares in India. The other domestic competitors are either PSUs or national bank, HDFC Bank is always priced higher in terms of minimum cap required to open a new account. RBI controls and regulates the pricing policies, like for any other bank in India.
HDFC Bank Place & Distribution Strategy:
Following is the distribution strategy in the HDFC Bank marketing mix:
HDFC banks has got a strong presence all across India. Till 2016, HDFC outreached 4500+ branches in approx 2600 cities/towns with 12000 ATMs. HDFC Bank makes sure that its presence is felt in each and every corner of the nation and every individual should avail its facilities equally. HDFC has its major offices in cities and towns for smooth operation process. Its website is well designed and well maintained.
It facilitates ease of net banking, online payment options, etc.
HDFC Bank Promotion & Advertising Strategy:
The promotional and advertising strategy in the HDFC Bank marketing strategy is as follows:
HDFC Bank focuses a lot on the promotional strategy in its marketing mix. HDFC is involved in large number of CSR activities for sustainable livelihood, financial literacy, education, training and community initiatives. HDFC has always made its presence feel in the media through advertisements, hoardings, posters, ads in newspapers, magazines, promotional events, sponsorships, etc. HDFC also has shareholdings in corporate bodies, mutual funds, financial institutions, etc which creates a sense of value and trust amongst the shareholders and customers towards this particular brand.
Since this is a service marketing brand, here are the other three Ps to make it the 7Ps marketing mix of HDFC Bank.
HDFC Bank gives strong importance on its people ie customers and employees. Through its multi demographic culture it is clearly visible that HDFC believes in diversity and inclusion. In India it has spread its offices geographically in every state, to spread awareness to the maximum number of people. With the help of this advanced technology, HDFC bank employees will be highly satisfied and they will always get competitive edge over others.
HDFC provides best in house facilities with up to date infrastructure and global environment in all its offices. The complete setup helps the employees to experience the best work environment so that they perform as per the organization’s expectations. HDFC offices, branches, credit cards, website etc are all the physical evidence of the brand.
HDFC bank has several business processes like all other financial institutions. Through the various social activities and best practices HDFC maintains a good relation with its customers and investors, which in turn avoids a bad ‘word of mouth’. All these helps the organisation to grow in long term and motivates its employees to continue being loyal to it and give their best throughout their tenure. The customers are also successfully retained and new ones are attracted. Hence, this concludes the marketing mix of HDFC bank.
About HDFC Bank:
HDFC Bank, or Housing and Development Finance Corporation, was established in 1994 as the first Indian private bank. It is popularly known as HDFC Bank. It employees 90,000+ employees and is headquartered in Mumbai. Through HDFC’s utmost dedication and focus of quality of services it has received various accolades in terms of national and international awards. HDFC has recognised the value of corporate governance very fairly which in turn helps in attaining organisational efficiency and stakeholder fairness. HDFC Bank has a very well-designed website which provides all information regarding its services, policies and finances till date.
Through its development throughout the years, affirmative approach towards high quality services, strong distribution channels it has made its mark amongst the top two Indian banks. HDFC not only offers banking services, but also has some financial products associated to the brand.
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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