PNC Finance Services Marketing Strategy & Marketing Mix (4Ps)

Published by MBA Skool Team, Last Updated: December 24, 2017

Marketing Strategy of PNC Finance Services analyses the brand with the marketing mix framework which covers the 4Ps (Product, Price, Place, Promotion). There are several marketing strategies like product innovation, pricing approach, promotion planning etc. These business strategies, based on PNC Finance Services marketing mix, help the brand succeed.

PNC Finance Services marketing strategy helps the brand/company to position itself competitively in the market and achieve its business goals & objectives.

Let us start the PNC Finance Services Marketing Strategy & Mix to understand its product, pricing, advertising & distribution strategies:

PNC Finance Services Product Strategy:

The product strategy and mix in PNC Finance Services marketing strategy can be explained as follows:

PNC Financial Services is one of the leading financial institutions providing various services. One of the main product of PNC financial services is virtual wallet which is a combination checking and savings account, which allows for unlimited check payments. The PNC group serves different products of the financial sector. From money lending to credit cards, from personal banking to mutual funds PNC group offers the variety of services. PNC bank has the network of 9000 ATM’s worldwide. The various services in its marketing mix are listed as follows:

1. Personal Banking

2. Corporate Banking

3. Credit Cards

4. Mutual Fund (Investment)

5. Loans

6. Wealth management

7. Investment and retirement

Some time ago, PNC bank has also launched smart pay card for reliable and flexible payment via debit or credit cards. Being one of the oldest banks in the USA, PNC group has the remarkable footprint in the digital mode of banking (Online Banking). The bank has launched its own banking app for an app-based transaction for high reliability and best security. PNC financial services provide risk management, Investment system outsourcing, financial advisory services, wealth planning and retirement are some of the important services provided by PNC Financial Group.


Image: flickr.com/photos/bluemaumau/


PNC Finance Services Price/Pricing Strategy:

Below is the pricing strategy in PNC Finance Services marketing strategy:

PNC has a variable price offering for its various services.

Banking sector and financial sector are risk taking sectors for its operation and profit making. The Bank or financial group can not invest anywhere for its wealth multiplication considering its risk factor of investment. For this sector its impossible to charge more to the customers as they are the investors. The group is known for its risk management services and hence the financial services are managed at an executive level. The pricing strategy is competitive and depends on services. The low operational costs and high strategy decision-making team for its own wealth maximization team endorse low costs of PNC group.


PNC Finance Services Place & Distribution Strategy:

Following is the distribution strategy in the PNC Finance Services marketing mix:

With 6 million customers and small business customers through the US, PNC group has the high presence in ATM machines and physical bank branches.PNC has ownership in BlackRock. For every state where PNC has a branch, there are different rules and regulations. In 2012, Group has seen an extensive growth of 8.28% in sales. The bank has the traditional working model for its operation over the US. but for international operations, the PNC group follows different strategies. The group is now providing services worldwide via the digital platform and physical branches as well. The digital platform is one of the main presence more better customer presence.

The online banking, application-based banking and mobile banking are some of the places where the customer uses the PNC services with high security.


PNC Finance Services Promotion & Advertising Strategy:

The promotional and advertising strategy in the PNC Finance Services marketing strategy is as follows:

The PNC financial group especially works over its quality services hence recommendation is the main tool to reach the new customers. Hence the financial group has extensively focused on customer satisfaction with best quality services. The print media in the US, Advertisement in national magazines is also part of a promotion of the PNC group. The digital platform is best nowadays to target exact targeted customer segment. The digital platforms like net banking and application banking help PNC to understand the customer more effectively by analytical tools. The Other promotional media like sponsorships and organizing big events are several media to reach the mass public.


Since this is a service marketing brand, here are the other three Ps to make it the 7Ps marketing mix of PNC Financial Services.


People:

Digital platform and customer relationship are the main base of the PNC group. The group has catered to all types of the segments and customers for its different products. The group has employee count of more than 20,000. The employee made this organization more valuable by delivering best values to the customers. The process flow of the PNC group is different for different products hence managing it is highly important to cater it to the target customer. The customers and employee made PNG financial services more valuable and famous financial groups in the US and worldwide.


Physical Evidence:

PNC Bank has 2700 branches and 74000 ATM’s in the US only. The new expansion in different countries, especially in developing countries is making PNC financial group more visible in the global market. Due to this physical presence, the customer base of PNC financial group is more than 6 million in US only. PNC has extensive for expanding its business in rest of the world. The physical presence is the most important part for any bank to get connected to their customers for their satisfaction. The bank is growing at very high speed in a global market might result in the new expansion of its physical presence over the globe. The bank is also focusing on its new network of ATM’s so that to get more reaches to the customers.


Process:

Being Service industry part, loyal customers extensive services by PNC financial group.The loyalty service is one part of the process to maintain its existing customer base. Due to digital platforms, PNC are now compatible to solve customers query. These platforms are the best way to communicate in between bank and customers.These all thing made a process more smooth for a bank to work and customers as well. From investing to the mutual fund to serving to corporate accounts, the process carries important role. This concludes the marketing mix of PNC financial services.


About PNC Finance Services:

The PNC Financial Services Group with the asset of approximately $366 billion in 2016 is one of the famous brands in the financial sector. The headquarters of the financial group is located at Pittsburgh in Pennsylvania State in the US. With the key presence in the US, the financial group is expanding in the rest of the world especially in potential and developing countries. The group serves different financial services like banking, lending, credit, with main streams for personal and corporate services. The PNC financial services also cater via PNC bank in the US and other countries as well. The bank has seen several mergers and acquisitions from its foundation.

PNC bank has won different awards for their products and services like its virtual wallet has also won an award for its uniqueness and reliability. 2700 branches and 74000 ATM’s and customer base of more than 6 million is the strong footprint, PNC has extensive for expanding its business in rest of the world.

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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The names and other brand information used in the Marketing Strategy & Mix section are properties of their respective companies. The companies are not associated with MBA Skool in any way.

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