CGI Group Marketing Mix (4Ps) Strategy

Published by MBA Skool Team, Last Updated: April 19, 2020

Marketing Mix of CGI Group analyses the brand/company which covers 4Ps (Product, Price, Place, Promotion) and explains the CGI Group marketing strategy. As of 2020, there are several marketing strategies like product/service innovation, marketing investment, customer experience etc. which have helped the brand grow.

Marketing strategy helps companies achieve business goals & objectives, and marketing mix (4Ps) is the widely used framework to define the strategies. This article elaborates the product, pricing, advertising & distribution strategies used by CGI Group.

Let us start the CGI Group Marketing Mix & Strategy:

CGI Group Product Strategy:

The product strategy and mix in CGI Group marketing strategy can be explained as follows:

CGI Group is a leading Canadian IT company offering several business solutions to its consumers and clients. Being in the IT services and business consulting domain, the main product offered by the company is the services and end to end business solutions to its customers. CGI Group services include application services, business process services, business consulting, IT infrastructure services, IT consulting services, systems integration, and financial services. They develop products and services for clients from a wide domain like telecommunications, logistics, oil, and gas etc.


Image: Wikimedia


CGI Group Price/Pricing Strategy:

Below is the pricing strategy in CGI Group marketing strategy:

Mostly the pricing strategy is competitive because of the stiff competitions it faces from its competitors. The clients of CGI Group are charged on an assignment basis and the billing is renewed on annual basis or as per the assignment. The kind of solutions, manpower requirements, timeline of delivery etc are certain factors which also determine the pricing strategy.


CGI Group Marketing Strategy comprises of not only its Marketing Mix, but also segmentation, targeting, positoning, competition and analysis like SWOT. Also read CGI Group SWOT Analysis, STP & Competitors

CGI Group Place & Distribution Strategy:

Following is the distribution strategy of CGI Group:

CGI Group operates at different locations across the globe and has an international client base with the majority of its clients belonging from the US and Canada.

In India, it operates in eight different locations with more than 10,000 employees working for them in those locations.


CGI Group Promotion & Advertising Strategy:

The promotional and advertising strategy in the CGI Group marketing strategy is as follows:

Like any other multinational services company, CGI also promotes themselves primarily through their work and word of mouth of their clients. At times they offer some business solutions to certain sectors and get featured in their product. CGI Group advertise themselves in corporate magazines as well. Online ads, print ads, seminars, events etc are various marketing activities adopted by the company.


Since this is a service marketing brand, here are the other three Ps to make it the 7Ps marketing mix of CGI Group.


People:

The most vital pillar of their business are the people who work for CGI Group. Their team includes skilled and technical experts from all the technical domains who have mastered the technologies. It also includes business skilled people like business analysts and business operation people. The performance of the entire team is responsible for smooth operations and delivery of their products and services.


Process:

CGI has joined the bandwagon of digitization and has transformed itself into a disruptive digital environment to cater to the needs of its customers. It has embraced Industry 4.0 in terms of practice and standards to initiate, accelerate and stay competitive in the fast-changing market.


Physical Evidence:

The physical evidence constitutes the assets it possesses like the hardware elements, knowledge and of course the human resources. CGI provides an amicable work environment to its employees and that helps it to bring the best out them. This concludes the marketing mix of CGI Group.


About CGI Group:

Consultants to Government and Industries, commonly known as CGI Inc is a Canadian global IT service and consulting company headquartered at Quebec, Canada. They aim to provide end to end IT services, quality consultation and business solutions to its customers. CGI Group is one of the leading consulting companies providing solutions across various sectors and posses domain expertise for business requirements.

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse 4Ps Analysis of more brands and companies similar to CGI Group Marketing Mix. The Marketing Mix section covers 4Ps and 7Ps of more than 800 brands in 2 categories.

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The names and other brand information used in the Marketing Mix section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
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