CGI Group Marketing Strategy & Marketing Mix (4Ps)
Published by MBA Skool Team, Last Updated: January 18, 2019
Marketing Strategy of CGI Group analyses the brand with the marketing mix framework which covers the 4Ps (Product, Price, Place, Promotion). There are several marketing strategies like product innovation, pricing approach, promotion planning etc. These business strategies, based on CGI Group marketing mix, help the brand succeed.
CGI Group marketing strategy helps the brand/company to position itself competitively in the market and achieve its business goals & objectives.
Let us start the CGI Group Marketing Strategy & Mix to understand its product, pricing, advertising & distribution strategies:
CGI Group Product Strategy:
The product strategy and mix in CGI Group marketing strategy can be explained as follows:
CGI Group is a leading Canadian IT company offering several business solutions to its consumers and clients. Being in the IT services and business consulting domain, the main product offered by the company is the services and end to end business solutions to its customers. CGI Group services include application services, business process services, business consulting, IT infrastructure services, IT consulting services, systems integration, and financial services. They develop products and services for clients from a wide domain like telecommunications, logistics, oil, and gas etc.
CGI Group Price/Pricing Strategy:
Below is the pricing strategy in CGI Group marketing strategy:
Mostly the pricing strategy is competitive because of the stiff competitions it faces from its competitors.
The clients of CGI Group are charged on an assignment basis and the billing is renewed on annual basis or as per the assignment. The kind of solutions, manpower requirements, timeline of delivery etc are certain factors which also determine the pricing strategy.
Following is the distribution strategy in the CGI Group marketing mix:
CGI Group operates at different locations across the globe and has an international client base with the majority of its clients belonging from the US and Canada.
In India, it operates in eight different locations with more than 10,000 employees working for them in those locations.
CGI Group Promotion & Advertising Strategy:
The promotional and advertising strategy in the CGI Group marketing strategy is as follows:
Like any other multinational services company, CGI also promotes themselves primarily through their work and word of mouth of their clients. At times they offer some business solutions to certain sectors and get featured in their product. CGI Group advertise themselves in corporate magazines as well. Online ads, print ads, seminars, events etc are various marketing activities adopted by the company.
Since this is a service marketing brand, here are the other three Ps to make it the 7Ps marketing mix of CGI Group.
The most vital pillar of their business are the people who work for CGI Group. Their team includes skilled and technical experts from all the technical domains who have mastered the technologies. It also includes business skilled people like business analysts and business operation people. The performance of the entire team is responsible for smooth operations and delivery of their products and services.
CGI has joined the bandwagon of digitization and has transformed itself into a disruptive digital environment to cater to the needs of its customers. It has embraced Industry 4.0 in terms of practice and standards to initiate, accelerate and stay competitive in the fast-changing market.
The physical evidence constitutes the assets it possesses like the hardware elements, knowledge and of course the human resources. CGI provides an amicable work environment to its employees and that helps it to bring the best out them. This concludes the marketing mix of CGI Group.
About CGI Group:
Consultants to Government and Industries, commonly known as CGI Inc is a Canadian global IT service and consulting company headquartered at Quebec, Canada.
They aim to provide end to end IT services, quality consultation and business solutions to its customers. CGI Group is one of the leading consulting companies providing solutions across various sectors and posses domain expertise for business requirements.
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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